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How Brett McKay Turned A Passion For Reclaiming The Lost Art Of Manliness Into A Unique Business

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I don’t know about you, but I know I’m inspired by stories of people taking passions and turning them into businesses. And I bet you are too. Enter today’s guest, Brett McKay.

Brett, along with his wife Kate, created The Art of Manliness in 2008 all around the idea of reviving the lost art of manliness.

And now, the unique business is booming (six figures!) and Brett and Kate are doing passionate, meaningful work. In this interview, I pick Brett’s brain on all the aspects of the business – from starting it, to growing an audience, to mistakes, and much more.


PS: If you are into the lost art of manliness (or know someone who is), pre-order Brett and Kate’s new book Manvotionals (affiliate). Looks to be awesome.

About Today’s Guest, Brett McKay:

In his own words:

Brett and Kate McKayMy wife Kate and I are the main content creators on The Art of Manliness. We live in Tulsa, OK. I grew up in Edmond, OK, a suburb of Oklahoma City and I attended the University of Oklahoma. I took a break in college to live in Tijuana, Mexico for two years doing service. After graduating with a BA in Letters, I then went on to pursue my lifelong goal of going to law school. While attending the University of Tulsa College of Law, I started the Art of Manliness as something fun to do in my spare time. But the website really took off. Today I juggle working on the blog with working for a legal research company.

Connect With Brett (and tell him you saw him on RISE!):

On His Website
On Twitter: @brettmckay and @artofmanliness
Pre-order Brett and Kate’s new book, Manvotionals

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

HubSpotToday’s Rise To The Top show is sponsored by HubSpot, which wants to help your marketing take full advantage of the exploding mobile market. In HubSpot’s free Mobile Marketing Kit, you’ll get proven marketing strategies to reach the mobile market, everything you need to know about QR codes and how to use them, and marketing tips to maximize the release of your iPad app. Download your free kit today at www.hubspot.com/risetothetop.

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