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How Does an Evernote Fan Sell Over 10,000 eBooks? The Amazing Story of Brett Kelly

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Today on The Rise To The Top: The #1 Non-Boring Business Show: How does an Evernote fan with no publishing experience create an eBook teaching the essentials of his favorite software, sell over 10,000 copies, and land his dream job? That question is answered today by the author of Evernote Essentials, Brett Kelly, who has an incredible online digital product success story – plus all kinds of specific insights you can use for your next online product. Enjoy!

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Brett KellyLinks Mentioned:

Evernote Essentials (affiliate)
Brett’s Blog: Nerd Gap

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  1. Debbie Saviano says:

    Great Job David!
    Love the Energy, Enthusiasm and the Fact Brett is such a Humble Person about his Book and now his Job!
    Also, awesome that You and He Commented on Press “LIVE and GO”. So True for how we Do Things Today. 

    Brett’s Success is Evident and what is Possible in Doing Business in 2012.

    You, Your Show  which = (The Guests You Bring forth for Us to Learn from) are an Example of How someone can Become a Success like Brett.

    Sure that when You Release Your “Awesome Interview Program” will give More Answers! I have the Fairy Dust and Glitter ready to Sprinkle 🙂

    1. David Siteman Garland says:

       D – As always….love your comments. Hugs!

  2. Brett Kelly says:

    Thanks much for the opportunity, David! It was really fun to do this with you.

    Also, forgive the obvious math SNAFU around minute 25:00 — I was nervous 🙂

    1. David Siteman Garland says:

      Haha, no way Brett. No way you could have been nervous 🙂 Great having you on. Awesome convo. 

  3. Really enjoyed this interview guys.  It’s awesome to hear about Brett’s success and insight!

  4. Great interview. What Brett has done is impressive to say the least. 

    Lots of people have a “great idea” but fail to execute. Sounds like Brett executed that idea well through and through (and hey, it didn’t hurt that he was really passionate about something). 

    1. David Siteman Garland says:

       Definitely, Ricardo!

  5. Michael Hurd says:

    Thanks again for the interview and reminders about setting deadlines on dream projects along with the power of just plodding along and getting stuff done.  Plus some cool insights on evernote.
    Definitely getting things geared up for my own show too.

    1. David Siteman Garland says:

       Awesome, Michael!

  6. Ike says:

     I love the intro music. Nothing like headbanging in my home office!

    1. David Siteman Garland says:

       That’s what I like to hear 🙂

  7. Stanley Lee says:

    Enjoyed watching the interview when I was cooking my lunch. I have a question for Brett actually: assuming his product reaches most of the current Evernote market today who wants to get a copy of his book (~100% of today’s Evernote market), how dependent is he on selling the e-book to new Evernote users? I’m more interested to read how he plans to handle the scenario where new buyers of the ebook plateaus, especially with a product/service that’s not evergreen.

    Don’t want you to read this question in the wrong way. I’m happy to hear Brett’s success story. David: I admire your ability to keep your energy up with such consistency.

  8. I am always interested in, “but how did he get any traffic?”

    Telling, therefore, is that he and is friend were proactive and networking enough LONG BEFORE he ever started this project, to start a self-development blog network, and reach out to heavy-hitting bloggers like Chris Gillibeau and Leo Babauta.

    Often, I feel presentations do not stress this enough, as they are key—the PRE-work he did to network; his outgoing-ness, were very important, in seeding the field. It is BECAUSE of this that when he “put it out to people,” there were people to put it out TO.

    People often think web traffic is magical, and you have to look specifically to see what was the real means of distribution.

    And it sounds like, this is probably related to how Evernote eventually found out about what he was doing. This is important event #2—Evernote itself became a means of distribution.

    I say all this, to forwarn people—it was not “magic” that he made this success. It was a COMBINATION of doing a great job on creating the e-book, PLUS being a blogger and serious blog-networker, PLUS having an information product that worked as a STRATEGIC element for Evernote, which already had a huge distribution channel built (the software itself). (Not that that’s the only way to do it—just that there has to be SOME way.)

    Actually, having the affiliate network is great, but none of that would have been of any use, if the above distribution capacity hadn’t been in place. Same with the pricing. Same with the product quality.

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8 Steps to Turning What You Already Know into a Successful Online Course

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