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Best Of The Rise To The Top: “The Scobleizer” Robert Scoble

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by David Garland in Interviews & Guests

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Today is the second of the “Best Of The Rise To The Top” series, highlighting some great conversations with great guests that you may have missed. They’re all going live while David is off enjoying his wedding and honeymoon.

About Today’s Guest, Robert Scoble:

Robert ScobleWhen it comes to blogging and online content, Robert Scoble is pretty much in a league of his own. His Scobleizer blog is on the bleeding edge of technology (and is one of, if not the most, influential tech blog in the world). His newer project, building43, brings interesting videos, interviews with tech startups, and more. Scoble is one of the original bloggers at Microsoft, an early adopter, and always has something to say.

In This Interview:

There are a lot of takeaways from this chat, especially around online content, including:

-You need to pay attention to the iPad. Why? Because it is a new publishing medium for your business and an amazing consumption device. And you wouldn’t make an app for it that was an advertisement, right? Apps are focused around content. If your business can think this way, you are in good shape.

-As more and more people create online content, your niche needs to become more specific. Some of the bigger niches are already dominated. You need to be unique.

-Why Rackspace, the company that employees Scoble to create this content, is brilliant. They have completely tapped into the concept of marketing and promoting around their product. Rackspace could have hired some big time agencies to make some ads. Or bought a ton of banner ads. Instead, essentially, they bought Scoble. As his content spreads throughout the web, you get a soft reminder on his websites that it is powered by Rackspace. No, Rackspace doesn’t control the content and all the thoughts are his, but they are present on the site. Sort of as if to say: “Enjoy this great content by Robert Scoble, and oh by the way check out Rackspace for your hosting needs.” This is freakin’ smart. So, who is your Scoble? Is it you? Can you hire a mini-Scoble?

-The importance of testing, trying and focusing on building an audience. The key to everything is being relevant and finding your audience. That is the trickiest part.

Connect With Robert (and tell him you saw him on RISE!):

On His Blog
On Twitter

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You can join the 100,000+ RISE enthusiasts and catch new episodes every Tuesday and Thursday, featuring interviews with a unique guest on, as well as iTunes (video and audio) and now on your television via Roku and Connected TV.


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1 Comment
  1. Payton_vege says:

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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