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Behind-The-$500,000 Launch: Sean Malarkey Reveals the Secrets, the Technology and Everything Else You Want to Know

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Today on The Rise To The Top: The #1 Non-Boring Business Show: So, last week Lewis Howes revealed how he and his business partner Sean Malarkey created his latest product and launched it to $400,000 in sales in one month (actually, as today’s guest quickly notes, it is now over $500,000). Wow. Immediately, I became curious (and so did many of you) about the technology and behind-the-scenes that goes into an amazing launch. Enter, Sean “the backend” (insert joke here) Malarkey, who reveals today the exact technology behind the launch, easy-to-use tools, what they tested and learned, and much more. Trust me, it is ridiculously full of awesome.

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Links Mentioned:

Sean MalarkeyFBinfluence (affiliate)
The FBinfluence webinar
WishList Member (affiliate)
ClickBank
Google Optimizer
Stealth Seminar (affiliate)
Clicky
Olark

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47 Comments
  1. Anonymous says:

    very awesome interview! Love seeing the ‘behinds the scenes’ for product launches

    1. David Siteman Garland says:

      Thanks! much more to come 🙂

  2. This was a great video and Sean went over a lot of good information. Really nice to see him go into depth of the behind the scene efforts. Thanks for doing this interview David.

    1. David Siteman Garland says:

      Thanks buddy, glad you picked up some stuff 🙂

    2. Thanks Justice. Hope you got a few nuggets out of it!

  3. Adam Viccaro says:

    Awesome interview! I stumbled across your site for the first time for the Lewis Howes interview and love the show so far. We are working on a membership site now and were planning on using Paypal but after listening to Sean, I’m definitely going to take a hard look at Clickbank. We weren’t planning on doing much with affiliate promotion to start, but I get the feeling Clickbank still might be the better option. Do you think Paypal would be the better option if you are not promoting via affiliates?

    (quick suggestion: I clicked on one of images below the interview and it cut the video and took me to a separate page. might be a good spot for a lightbox..we use the ‘fancybox for wordpress’ plugin.)

    1. Hey Adam,

      I would definitely caution against just using Paypal. Never put all your eggs in one basket – especially Paypal…The problems arise with Paypal when you see a sudden rise in business and your products are of the digital variety.  

      Clickbank will be fine for you, If you have a good product other affiliates will find it on Clickbank and start selling it for you.

    2. David Siteman Garland says:

      Thanks Adam. Re: suggestion: Great point. We normally don’t embed screenshots so we just kinda put them up. I’ve passed this onto my tech peeps 🙂

    3. Claire Kelly says:

      I had my Paypal account frozen for almost five months and only got it sorted after jumping through ridiculous amounts of hoops and several phone calls. I ‘d definitely go with click bank over Paypal personally 

    4. Claire Kelly says:

      I had my Paypal account frozen for almost five months and only got it sorted after jumping through ridiculous amounts of hoops and several phone calls. I ‘d definitely go with click bank over Paypal personally 

      1. Adam Viccaro says:

        Nuff said! Clickbank here I come! 🙂

  4. Kerwin says:

    Sean and David.
    This was super awesome.  Thank you both for the interview.  I don’t even have any questions.

    1. Thanks Kerwin – Glad you liked it!

    2. David Siteman Garland says:

      Hah, I’ll take the question-less as a good thing 🙂

  5. I love interviews like this where the curtain is pulled back.  With the vast amount of tools on the internet, it is great to hear a successful entrepreneur give us the “why” and “how” it works.  It’s definitely a great way to start 2012!

    1. David Siteman Garland says:

      Great point, Keith. Glad you enjoyed it.

  6. Kris says:

    More great info from Mr. Sean Malarky!!    What an opportunity to get the inside scope. . the “no header” tip itself was worth the price of admission!!  Great interview- thanks Sean!

    1. David Siteman Garland says:

      I was fascinated by the “no header” as well. So cool. You never know until you test, eh?

  7. John R Live says:

    Great show a lot of great content thanks for sharing Sean and David!

    1. David Siteman Garland says:

      Anytime!

  8. That was awesome. Thank you. More please.

    1. David Siteman Garland says:

      Yes, sir more to come. Promise 🙂

    2. Thanks Russell, Glad you enjoyed it!

  9. Keisha says:

    Great interview!  Great site!  What’s the link to an actual webinar that you setup for FB Influence?  I would like to see Stealth Seminar in action.  

    Thanks!

    1. David Siteman Garland says:

      Ah yes, good eyes Keisha forgot to post that yesterday. Here is the link! http://www2.onlinemeetingnow.com/register/?id=c17edf973c

  10. Slaaaaaaaaaaaaaaaaaaam Dunk!!!!!!!!!!!!!!!!!

    Happy New Year, bud.

    C

    1. David Siteman Garland says:

      Boom, boom, boom! Happy new year my man!!!!

    2. Thaaaaaaaaaaaaaaaaaaaaaaank you Chris! Biggest takeaway?

    1. David Siteman Garland says:

      back at ya 🙂

  11. You Guys Rocked that Interview!…It Answered Questions I didn’t even know I had 🙂
    Loved the Tip about Using FB Groups for Testing!

    1. David Siteman Garland says:

      Thanks Luis! I liked that tip as well.

    2. lol great response – thanks Luis!

  12. Sean – you always provide such knowledge and insight. Thanks for sharing!

    1. David Siteman Garland says:

      He definitely does!

  13. David,

    Just wanted to say how much I enjoy your interviews. I often get an education on the treadmill while listening to the podcast. 🙂

    1. David Siteman Garland says:

      Awesome, Craig. Your comment made my day. Fitness + The Rise To The Top 🙂

  14. Mike says:

    Great video… makes me wish I had a product I was sellin

    1. David Siteman Garland says:

      Thanks,  Mike when you do you will have a bit of a blueprint 🙂

  15. Debbie Saviano says:

    David,
    Home Run, SmackDown, Knock Out, etc. etc. etc. 
    Great Show with Sean.  
    Did remember watching that Interview and “hearing” Sean and seeing Lewis mom walking around. Real but WHY that Interview was So Authentic.
    You and Voices? Interesting 🙂
    I think I Speak for Everyone “We ALL Want the BackEnd”!  :)….debbie

    1. David Siteman Garland says:

      DS – Thanks so much. That comment just made my day (and love that you picked up on the realness). 🙂

    2. LOL Debbie – thanks for the Kudos!

  16. Benny Hsu says:

    I listened to this on the podcast on a flight from Newark to Hong Kong. 16 hour flight, but having time to listen to this was golden! So much awesome info. Seriously loved it. Thanks!

  17. rocha5345 says:

    What a great episode we see in here and hope every people are enjoy this education in here. To get more better information and experience i like this program so more.

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!