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The Exact Formula to Create Webinars that Educate AND Sell (Without Being Pushy) with Geoff Ronning

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Today on The Rise To The Top: The #1 Non-Boring Business Show: On a recent episode, Lewis Howes revealed that the key marketing strategy for his $500,000 product launch was webinars. Which leads to the question: How can we create amazing webinars that educate, get people excited, and then ultimately/hopefully buy what we have to sell (without being a pushy stupid-face)? Enter today’s guest, Geoff Ronning creator of Stealth Seminar, who walks us through exactly how to create a webinar that does just that (and do it over, and over, and over). Enjoy!

I use RISE partner Wistia for video hosting because they rock. Check ’em out.

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Links Mentioned:

Geoff RonningStealth Seminar (affiliate)
Successinar Formula – This is what we keep referring to. (affiliate)
JV Auto Profits
Successinar Planning Worksheet (PDF)

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  1. Monica Lee says:

    HI David, Wow! That was a detailed interview, no clowning around. Ok, yuck! Bad joke. I wanted to ask you about using Go To Meeting vs skype, did you use it today? You will be happy to know, I am trying Go To’s free trial. I have used it once on a  3 way conference call. I think my colleagues had to do a quick join to receive my calls. I guess, I could be asking Go To Meeting this…so my REAL question is-have you used it more than once AND do your guests mind signing up? Whew! I think I just tired myself out on that! 

    1. David Siteman Garland says:

      Monica – Bum bum ching!
      1. I have definitely used it for a 3-way um ya that sounded bad LOL.

      2. I have used it more than once for the show and really not too much of a problem at all. Especially if someone doesn’t have Skype. Reason is they don’t need to install the whole thing. They just need a little applet that they click on that goes to them when you set the meeting.

      Hope that helps a bit. I’m hoping to completely transition to it this year 🙂

      1. Monica Lee says:

        Ok, I am hoping to test Skype with ecamm (another David recommendation) out as well as do a test on Go To Meeting this week. Go To Meeting is a monthly fee but more stable, clear pic etc. Is that what I am understanding? DAVID (capital letters in a voice of GOD way) WHEN is your course beginning? The tribe needs you……

        1. David Siteman Garland says:

          Yes, definitely. Course will be coming very soon 🙂 Heh! I promise!

  2. Joel Valencia Jr says:

    thanks for the PDF download!!

    1. David Siteman Garland says:


  3. Janine Ogg says:

    Got a webinar coming up soon as part of our first launch, perfect timing thanks! And thanks for the pdf….

    1. David Siteman Garland says:

      Awesome glad to help out!

  4. Jeff Gaudette says:

    Loved this interview, David. Watched it when you first posted and finally launched a product that could benefit from a Webinar. I am curious about a few things and perhaps my questions will spark interest to other RISE insiders.

    Why use stealth webinar vs. hosting a simple video replay? Stealth seminar is roughly $69/month whereas hosting a video is basically free. I can still collect email addresses to access the video and the content is basically the same other than people realizing it’s not live. Other than creating some sense of urgency because it’s a “scheduled webinar” (which may be much more important than I realize), what would be the benefit?

    I’ve been mulling it over a while now and my other thought was perhaps this is a great tool for when you have multiple products. Then I can see offering different replays to all affiliates and what not being valuable as the cost evens out (i.e. 4 products means roughly each product is costing you $17.50 a month to replay).

    No need to respond David, I know you’re a busy guy. Just putting my thoughts out there

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!