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evergreen funnel workshop

(of fun!)

If you’ve launched your online course/program, I guarantee you have had this question go through your head:

“So, um…what now?”

And what “what now” doesn’t refer to riding off into the sunset…the REAL question is: 

“What can I do now so I’m rolling in the sales 24/7?”

We’ve all faced this question before (and if you haven’t, um, you should). I don’t care if you’ve just done your very first launch or your 20th.

Because the long term success of your courses and programs comes from ongoing promotions.

“Promotions” meaning bringing in new people and also re-offering your course to people who maybe have seen it before but didn’t buy…but are now ready to buy.

And these delicious promotions fall into two categories:

Live and Evergreen.

A live promotion is based on a DATE on the calendar and LIVE. An evergreen promotion is based on WHEN SOMEONE OPTS IN and is AUTOMATED.

For a live promotion, basically, it means you gotta be there to do it. An example of a live promotion would be a live webinar on a specific date and time. 

You promote the webinar, you deliver the webinar, you sell at the end of the webinar, you follow-up after the webinar. 

And when it is done, it is done and you move on.

An evergreen promotion does NOT require you to be there or do much at all once it is setup. 

Meaning, the work is up front and you create a promotion funnel (if you are new to evergreen funnels don’t worry, I promise it isn’t confusing) and it runs without you physically needing to be there over and over and over again. 

I’m a fan of both types of promotions (and you should do both), but I’ve got a funny story about an evergreen promotion we have been running the past 10 weeks.

What’s epic about evergreen promotions, is once you get it down…it’s literally like printing money every week. 


That’s good.

I know that sounds a bit nutty, but bringing in 130k+ in the past 10 weeks without doing much at all will do that to ya 😉

I USED to have an evergreen promotion that went like this:

  1. Prospects opt in for a free 3-part video series.
  2. The series comes to them via email for 7 days-ish.
  3. At the end of the series the prospect gets 2 or 3 emails inviting them to join my Create Awesome Online Courses program.

And the funnel worked…OK. I mean very, very so-so. A sale would trickle here. A sale would trickle in there. And every sale was great…but I felt like we could be doing a lot better.

Enter Charlie.

Charlie, for lack of a better term is my secret-marketing-analytics-behind-the-scenes-genius-did-I-mention-he-is-a-secret?-shhh. 

Yah, he has a long title. Hah. 

Here is how our conversation went:

Me:  “I feel like our evergreen sequence is ‘meh’ at best. Sales sort of trickle. I want them to flood. FLOOD I say!”

Charlie: “Hmmm…well what are you doing now?”

Me: “um…welll..

  1.  Prospects opt in for a free 3-part video series.
  2. The series comes to them via email for 7 days-ish.
  3. At the end of the series the prospect gets 2 or 3 emails inviting them to join my Create Awesome Online Courses program.”

Charlie: “Got it. I have some ideas to make it better.”

So, Charlie and I sat down and went over a new way of doing it.

It WASN’T a 100% complete overhaul but instead some very important tweaks and changes

The tweaks and changes only took me a couple of hours to implement.

And then we let it fly…

And waited (impatiently).

And then, like a small freight train…the sales started rolling in. 

EVERY WEEK a flood of sales. 

And it has not slowed down at all (in fact it has picked up steam).

It take a lot to amaze me, but this has been one big ball of amazing. 

My evergreen funnel used to bring in anywhere from 10k-20k over a 10 week period…this new evergreen funnel? 130k over 10 weeks.

The best part? It takes about 5-10 mins a WEEK of my attention. Zero exaggeration.5-10 mins a week.

Now, I was going to keep this all a big, fat secret…but I can’t resist.

So, for the first time (and probably only time) ever I’m going to be teaching a limited number of you EXACTLY what we have done so you can copy it. 


Because I’m a big believer in modeling.

Not like Derek Zoolander modeling, but modeling WHAT WORKS.

I want you to learn this strategy from start to finish and implement it. 

And I don’t want you to waste as much time and money I did to figure out what works. I just want to give you the blueprint so you don’t stress out about it.

I won’t be leaving anything out. I’ll be teaching you everything we have done from start to finish (from the exact funnel to every email we send out and why, etc.)

Also, I’ll answer any and all questions you might have.

A lot of folks have told me not teach this because it is a bit of “secret sauce” but I really want to help. 

The catch? I’m only going to be teaching this to a limited number of people. 

Besides not wanting the whole world to know about this, GoToWebinar also has a limited amount of people I can have on live (their max is 1,000).

Want to get in?

The workshop will be happening live, online (via GoToWebinar) on Thursday, July 31st  at Noon eastern (11 am central, 9 am pacific).

If you can’t make it, no worries. All registrants will get access to the recording and all downloads (slides, email copy, etc.).

This is going out to a huge amount of people, so I’d jump on it now (once the spots are gone…they are gone and I have no plans on selling the recordings later). 

Because this is basically a license to print money for your online product over and over again, I totally should charge a ton of this.

You know I’m a big believer in premium prices and premium customers.

But, just as an experiment to see what happens, enrollment is just $197.

And the risk it on me. If you attend live on the 31st and your socks aren’t knocked off, send us an email that day and you will get 100% of your money back (I stand behind what I teach!).

Ready to get in on this and learn how I sold over 130k of my online course in the last 10 weeks…without doing much at all so you can steal the strategy?

Click “Enroll Here” below and you will be off to the races.