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Event Boutique

How To Create, Market, Deliver And Profit From Boutique Live Events

A LIVE Virtual Masterclass & Workshop

If you’re reading this page, you’re part of The Rise to the Top community…

And by now, you know the main thing we help people with is everything related to online courses, and why they are a DREAM business model.

They have benefits like low overhead, high-profit margins, the ability to work on your own terms, and MANY more perks.

You also know that everything is done VIRTUALLY.

The online training, the resources, and the products are all delivered to your customers ONLINE, so you don’t even have to leave the house if you don’t want to!

But if we were to tell you about a time-tested and proven “secret strategy” that automatically attracts the “top 1%” of customers who are motivated to get results, and work with you in an intimate setting…

…would you be interested in hearing about it?

We’re talking about hosting your own LIVE EVENTS.

You’re probably wondering:

“If I’m an online course creator, why would I want to do this?!”

You see, putting on a LIVE event—whether it’s a large seminar, a small workshop, an intimate retreat, or something in between—is one of the most powerful marketing strategies you could have in your arsenal.

EVEN IF your main business revolves around selling your online courses!

Why?

Because holding a live event allows your customers to get close to you and “bond” with you and your brand.

A Live Event Gives You Instant Credibility And Authority!

With an event, you get to share with people.

Communicate with them on a personal level.

Building a relationship with them.

And you already know that building relationships with your audience is a key factor in the success of your business.

This is a level of interaction and intimacy that simply cannot be replicated with live casts, webinars, emails, and social media (even though all of those mediums are still VERY powerful)!

When you have a group of clients, customers and fans who are committed to supporting your vision, you’ll grow exponentially faster than someone who’s trying to go it alone.

Speaking at an event allows you to grow that relationship with your ideal audience quickly, in the space of an hour or less.

Better yet…

Customers Who Come To A Live Event Are More Dedicated And Will Generally Spend More Money With You!

They will ALSO be more motivated to succeed…

They will have jumped through many hoops to get to you (boarded a flight, rented a car, drove across town, etc.) vs. a customer who bought from you over the Internet.

Live events allow you to have fewer customers and still meet your income goals—vs. sticking with online marketing.

Not only that but having a live event positions you as a leader—not just an expert—in your field.

It allows you to stand apart in a crowded marketplace because, to be frank, almost nobody else is doing them.

Live Events Also Shrink The Sales Cycle!

Why events?

They shrink the sales cycle dramatically.

You can generate more revenue from just ONE event you host than most people make the entire YEAR, and that’s pretty awesome.

Finally, putting on a live event not only increases your reach within your customers but also your niche.

People who have never heard of you are now talking about you because you are hosting a live event—something that is virtually impossible if you’re just doing webinars and live casts.

And, please don’t think that you need to be a big “guru” to start putting on your live events.

You have to start somewhere—and just having 5-10 people at your first live event could be the start of something you can easily scale to be “bigger”.

And That’s Where My Friend And Superstar Instructor Comes In, Rachel

Rachel began her career as a Ballet Dancer in Australia working with Opera Australia Ballet Company and the Australian Ballet. 

She trained as an aerialist at the National Institute of Circus Arts in Melbourne and has traveled the world working as a dancer and aerialist performing in Europe, China, Japan, and the USA. 

Rachel has performed her own choreography as a solo aerialist for:

  • Cirque Du Soleil
  • Disney
  • American Horror Story
  • Michael Jackson
  • Hell’s Kitchen
  • SyFy’s Face Off, and; 
  • HUNDREDS of special events, concerts, and parties all over the world! 

In 2012 Rachel joined forces with Brett Womack to create the aerial performance duo and company Womack and Bowman. 

In 2014 the dynamic duo founded the world-renowned Aerial Dance Studio Womack and Bowman – The Loft in Los Angeles, California and have since sold out aerial workshops and retreat throughout the globe. 

In 2016 Brett and Rachel launched a line of successful online aerial education programs including the world’s first comprehensive online Aerial Silks certification course ‘Master the Silks.’

Their company Womack and Bowman launched their first live event ‘AiRise’ Aerial Performance Retreat in 2018 which was a week-long aerial arts intensive they hosted in their studio in Los Angeles. 

Their First Live Event Sold Out Within A Month Of Registration Opening! 

They got to work putting together a world-class team and creating a plan of action for the event itself. 

After the event, they had 12 very satisfied customers and after running the numbers, they discovered that they had made over 25k in PROFIT! 

The following year in 2019, they hosted two retreats that made even MORE profit than the last event. 

They had a number of participants return from the previous year and the results were extraordinarily positive. 

Not only were they able to make at least 25k in profit from each week-long retreat (this is after paying staff, hotels, food, etc) but the participants were raving about the event and even scrambling to sign up for the following year! 

They learned that a live event is an excellent addition to their business model. 

Not only does it allow you to meet and connect with valued members of your audience in real life and provide enormous value to them, but it can also be a serious income generator for you and your business. 

Because of this…

Rachel and the Rise to the Top team have decided to team up and host a comprehensive LIVE online workshop where she shares ALL of her secrets related to Create, Market, Deliver And Profit From Boutique Live Events. 

Here’s What’s Covered In The “Event Boutique” Live Online Workshop…

Create: 10 Tips To Planning The Ultimate Boutique Event

  • How far ahead you should plan and market your event ahead of time before the start date
  • The “local” vs. “all-in” options for pricing your event, and the benefits of each\
  • How to create a balanced schedule at your event to optimize the experience for attendees
  • How far ahead you should begin promoting your live event, and what you MUST include in every promotion
  • What you should consider including with your attendees in addition to KILLER content throughout the event
  • How to gather market research on your own attendees ahead of time to best cater sessions to their unique needs and goals 
  • The little tweaks you can make to the packaging of your event materials that go a long way 

Market: How to Market Your Event

  • How to build an engaged list of followers that are ready to buy from you
  • How to determine the number one social media channel to drive your focus
  • The 2 keys to building your social media following
  • Ways you can engage with your audience on social media that will pay off enormously in the long term when you offer a paid event
  • Creating the perfect application process for your event
  • Developing an enticing sales page for your event, and who you should show it to! 
  • How to make attendees feel GOOD for registering, and reduce buyer’s remorse
  • A major contributing factor that will help SELL your event (note: this same principle works with ANYTHING, including online courses!)
  • How to best promote your event to your email list without “overdoing” the promotion

Deliver: How To Deliver A Memorable, Life-Changing Event That Will Have Your Participants Begging To Sign Up Again!

  • The opportunities you should set in place for your attendees to move closer towards their hopes, dreams, and desires
  • The power of COMMUNICATION with your attendees, and how it can significantly reduce buyer’s remorse
  • A simple handout you can provide attendees to make them feel safe and cared for at your event
  • Two counter-intuitive activities you should schedule into your event to maximize the effectiveness 
  • How to best follow-up and gauge attendee feedback after the event

Profit: How to Make Your Event “Apple Profitable”

  • How to work backwards to decide on your pricing
  • How to minimize your expenses! (note: we include the areas you’ll need to invest in the most, and we also include the areas you can cut back on)
  • Best practices to do everything that’s in your control to sell out your event

PLUS: The Following Bonuses! 

  • Live Q & A Session: Since this is a LIVE virtual workshop, we’ll be staying on to hear what you want to ask. No question will go unanswered! 
  • “Create” Downloadable Handout: 10 tips to planning the ultimate boutique event pdf
  • “Market” Downloadable Handouts: Not sure where to start when it comes to marketing your event? You’re in for a treat! Rachel provides a copy of the application for my event ‘AiRise’, copy of the sales page for AiRise, sales video for AiRise, and her entire series of sales emails for AiRise! 
  • “Deliver” Downloadable Handouts: Copy of AiRise Attendee survey 
  • “Profit” Downloadable Handouts: AiRise income statement

Next Steps

Now’s your opportunity to add a KILLER profit center in ADDITION to your online course business – coming from someone who has succeeded in both. 

Just like with online courses, you DO NOT need to be famous or followed by hundreds of thousands of people to pull them off. 

You just need a small group of engaged followers that will be happy to invest in what you have to offer, and it will only be a small percentage of your total following. 

As a recap, the benefits of running live events that Rachel discovered are: 

  • Holding a live event allows your customers to get close to you and “bond” with you and your brand
  • When you have a group of clients, customers and fans who are committed to supporting your vision, you’ll grow exponentially faster than someone who’s trying to go it alone
  • Customers who come to a live event are more dedicated and will generally spend more money with you
  • Live events allow you to have fewer customers and still meet your income goals—vs. sticking with only online marketing. 
  • It allows you to earn more from ONE event than some people earn in an entire year 

You can be BRAND new to the event space, and you don’t have to worry about that. We’ll be giving you all the tools in the upcoming workshop. 

The workshop will be taking place live online (yes, you can watch in your pajamas) on Thursday, January 23rd at 1:00 pm Central (2:00 pm Eastern and 11:00 am Pacific). 

And while live is amazing, regardless if you make it live or not you will get LIFETIME ACCESS to the recordings.

The cost is $397.

This includes your seat at the workshop, lifetime access to all the recordings and all the bonuses.

The bottom line is if hosting PROFITABLE live events strikes your fancy, nab your seat.

Eliminate the guesswork.

Learn the proven system Rachel provides.

And learn how to create, market, deliver and profit from boutique live events. 

Register up below. 

FAQS

Is there a guarantee/refund policy?

We stand by this training 100% and know you will love it too.   If for any reason, you decide Event Boutique is not for you, shoot an email to Eleanore@therisetothetop.com no later than 11:59PM Pacific on Thursday, January 23 and we will issue you a full refund.

Do I get lifetime access to the training?

Yes.  You get lifetime access to the trainings, so you can watch it whenever, wherever and as often as you like.

What type of business/people is this best for?

Ideally personality-based businesses. Meaning, coaches, course creators, personal brands, content creators, speakers, authors, live event hosts, membership site creators, digital product creators, service providers etc. (you know who you are).

And it’s definitely NOT for jerkfaces (anti-jerkface policy) or people who don’t want to get their hands dirty and do the work

Do I need to have a background in event planning for this training?

You absolutely do NOT need to have previous event experience for this training. Rachel will show you how to do it from scratch! And if you HAVE  hosted live events before that’s also awesome – Rachel’s strategies will do nothing but help grow it, systemize and maximize it. Boom.

I have a question about something not covered here, who can I ask?

Shoot any others you have to the amazing Eleanore@therisetothetop.com and she will take awesome care of you

READY TO GET THIS EVENT PARTY STARTED?

This training is not affiliated with or endorsed by Facebook Inc.