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Sick of plain old advertising? Stick to sponsorships!

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by David Garland in David's Blog

I’ve been getting a TON of questions lately about sponsorships. Questions have been flooding in about the very basics of generating sponsorships and making you and your company lucrative to potential sponsors. Based on experience, sponsorships are an extremely effective way to not only generate revenue for your business, but form a strategic partnership with massive corporations and small businesses alike. Most importantly YOU help THEM by connecting with new customers, trying out new products, plus much more.. Trust me, sponsorships are NOT about you. Sponsorships are about CREATING VALUE for your sponsors. 

Here are a few principles to live by as you begin to understand sponsorships:

Advertising is PASSIVE, Sponsorships are ACTIVE

Ad placements are a wait-and-see method. Advertisers wait for the phone to ring after placing ads and pray that sales occur. Sponsorships are creative, fun, and in-your-face, with instant results and high interactivity with customers. 

Advertising can be INTRUSIVE, Sponsorships ADD VALUE

Advertising can be ANNOYING and cause the potential customer to feel as though they are trapped with a message being jammed down their throat (not fun). Sponsorships add value whether it is an awesome giveaway, contest, or some sound advice.

Advertising is all about TRADITIONAL MEDIA, Sponsorships can blend TRADITIONAL and NEW MEDIA

Traditional media: Radio, television, newspaper, and magazines. New Media: Podcasts, blogs, Internet Television, Social Media, and more. Nothing wrong with traditional media (hey you better be watching The Rise To The Top darn it!) because traditional media has a HUGE reach; however, wouldn’t it be EVEN BETTER to reach traditional media AND new media? Talk about the best of both worlds! Sponsorships blend the two into a little bundle of goodness (warm fuzzy moment).

Advertising is about NUMBERS, Sponsorships are about ENGAGEMENT

Sure numbers are important, but do you really want your proposal to live or die on a bunch of arbitrary numbers that may or may not mean anything? No, you don’t put away the calculator with sponsorships; however, importance REALLY lies in how much attention is being paid to you and your products (very lucrative for sponsors). What sounds better: 50,000 people that see an ad then click away from it in disgust or 50 people that are genuinely interested in the product and offer feedback (and are more likely to support sponsored products YOU offer)? 

Advertising reaches a MASS AUDIENCE Sponsorships reach a SPECIFIC, TARGETED AUDIENCE

Yes, advertising can reach mass audiences in a hurry with traditional messages through traditional media and that isn’t all bad. On the flip side, it is like finding a NEEDLE (customer) in a HAY STACK OF GARBAGE (all the other ads and noise). Sponsorships occur because the sponsor is interested in reaching a VERY specific audience (example: 21-35 year olds males who live in St. Louis, Missouri, like the color orange, and watch hockey). Finding the right sponsor for the right audience solves the problem of wasting big bucks on big campaigns that reach a bunch of people not interested in the sponsor’s product or service. Can you help solve their problem? 

Let me ask you this. Do you think there is a tivo-proof method to sponsorships? We have discovered it at The Rise To The Top! Send us an email to find out HOW.

Live Passionately! – David Siteman Garland – The Creative Opportunities Specialist



The Rise To The Top Odds and Ends

1. Both the pilot episode and “Gotta Have Passion” will be up on the website VERY soon. Keep checking the website

2. I’ve been getting TONS of emails about Indochino. Owner Kyle Vucko has been nice enough to offer two great promotions for The Rise To The Top Nation (that is YOU). Enter promo code “Rise” to get 10% off (just for The Rise To The Top Nation).  

3. Need some more education? Check out the Resources section of the website and download the FREE Education Packets for valuable coupons and tips right to your computer in PDF format. There is even a workbook that you can print out, take notes, and make action plans. Education Packet #2 is up now so go check it out! 

4. Check out photos from the HUGELY SUCCESSFUL Launch To The Top event this past Wednesday in St. Louis, Missouri! 

8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!