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Ask David: Help! How Do I Sell Online Without Being a Hypey Jerkface?

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by David Garland in David's Blog

I mean, because nobody wants to be a hypey jerkface, right?

I get this question a lot: “Davvvviddddddddd, I want to sell my new (course/product/program) but I don’t want to come off like one of the those scammy, hypey, jerkfaces. Any tips?”

And triple points for using the words “scammy”, “hypey”, and “jerkfaces” in the same sentence.

I DEFINITELY have some big tips in today’s DSG TV vid, where I take on this very subject for you (with a special chart…no seriously, a chart).

Watch right here, and leave some love below the vid. Shazam!

[leadplayer_vid id=”50EAD8E744D0F”]

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  1. zevenesh says:

    Legit, homie! I think newbees don’t understand how to do this, when U build a fan base you can put out your info and just be relaxed about it!

    1. David Siteman Garland says:

      Yup, for sure. It is definitely a mentality change from “how do I sell some stuff?” to “how do I build a strong brand/fan base”

  2. I totally agree with this. Being in the design and web business, I can tell when someone has not spent time to brand themselves or their product. If you’re going to buy some of these landing/sales page plugins, I recommend hiring a designer if you can afford it. Customize it so it doesn’t “yell” at the customer or make it feel like it’s twisting the reader’s arm to buy. Hiring the right branding person or agency may help you be perceived as “legit”, which should equal more sales.

    1. David Siteman Garland says:

      Absolutely, branding is definitely a spot where it is NOT ok to skimp

      1. Maria Ross says:

        As a brand strategist advising small businesses on this, all I have to say is PREACH! Branding is also not just about the design aspect – it’s about how you talk, your copy, your customer touchpoints, the buying experience – all of those things lead to establishing your brand. And so does how you construct and word a sales page. Thank you, thank you for this post, David.

  3. David, Those with a “Door to Door Salespeople” mindset have simply taken that philosophy to the Internet! In your words # @ **& Not Good

    1. David Siteman Garland says:

      Well said, D!

  4. Stephen Lahey says:

    You have a relentless (and always interesting) focus on mastering the fundamentals versus engaging in gimmicky hype. Great long-term approach. Respect.

    1. David Siteman Garland says:

      Respect back at ya!

  5. Well done, David. That is one great chart, indeed. Back to working on my brand I go!

    1. David Siteman Garland says:

      That chart took me about 3934938.6 hours to do 🙂

  6. Renae says:

    This is easier said than done. It took me so long to figure it out.

    1. David Siteman Garland says:


  7. Jason Gracia says:


    Another great video. Like most of what you say, I couldn’t agree more. The stronger your relationships, the less you have to yell.

    You hit on another important topic–what’s right versus what works. Most people are focused 100% on what converts, but I think some things, even if they boost sales, should be avoided (false scarcity, ridiculous countdowns that restart on reload, etc).

    I’d like to see you dive into that, on integrity in selling. I think your take on it would do a lot of good.


    1. David Siteman Garland says:

      Agreed, major difference (sometimes) as to what “works” and what works long term

  8. Al Williamson says:

    Thanks for the suggestions. Very effective chart!

    1. David Siteman Garland says:


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8 Steps to Turning What You Already Know into a Successful Online Course

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