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Can You Pass The Today Show Test?



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by David Garland in David's Blog

Sometimes to find a little clarity, direction and get those juices flowing, it takes a little fun little game. A different way to think about something you probably think about a lot.

Let me explain.

So, I was talking to my good buddy Rob yesterday about his brand and the direction he is taking in the future with a combination of his passion/expertise.

One exercise we went through is what I’m calling “The Today Show” Test.

Here it is: If you were asked to be on The Today Show and give 5 tips ON ANYTHING YOU WANT, what specific topic would you give the tips on?

Of course, this doesn’t LITERALLY need to be The Today Show (meaning if The Today Show audience isn’t relevant to you, chose another show). Bottom, line you are on some kind of big show.

One of hardest things to do is narrow down your topic/expertise/passion and this exercise can seriously have an impact on the direction you take your brand in the future.

For example, my friend Liz has a really clear target market: She gives weight loss advice for women and I know specifically she works with a lot of brides. Boom!

Her “Today Show” topic would most likely be weight loss for brides.

And maybe it would be something like “5 Weight Loss Tips For Brides Who Want To Be In The Best Shape In The History Of Mankind  And Make People Swoon On Their Wedding Day” …a little long but you get the point.

Imagine if your market was this clear. You could easily:

-Create endless content, blog posts, videos, interviews, etc. on this topic.
-Create some kind of cool product. Maybe a book? Training course? Info product?
-Create a speech on this topic.
-Host a seminar or event on this topic.
-Write for publications on your topic.

….and that’s just the beginning.

Give it a shot and leave your topic below. What would your specific topic be?

  • Brilliant advice my man! Would love to hear more about these kind of things. Did you come from broadcasting??

    • Yes he did. The Rise To The Top started as a show on ABC in St. Louis.

    • David Siteman Garland

      JB – Not traditionally TRAINED in broadcasting, but have been broadcasting since 2006. The short story: Was involved in pro inline hockey here in St. Louis and was offered to a radio show on Saturdays on the top local sports station. Figured out how to do it, get sponsors, etc. and that was a breakthrough moment for me as I realized I (and others of course) could make $ about something I was passionate about/had knowledge in. And from there, started studying professional speakers, the “expert” industry, etc. 

  • great exercise!!

    I would have to go with..”helping newbie entrepreneurs overcome overwhelm online and launch their awesome products to the world”
    still could use some “boom” but I’m working on it!

    • David Siteman Garland

      Sandy – Definitely on the right track in a few ways:
      1. Who they are: New entrepreneurs (nice and specific)
      2. What is their problem: Is it they don’t know how to launch their website? Build a following? Launch a product? All of the above? 

      That might help!

  • Most of my stuff passes the “Maury Povich” test

    • David Siteman Garland

      LOL…not a hard test to past 🙂

  • 5 ways to quickly recognize how any system works.

    • David Siteman Garland

      John – This might be helpful: What do you mean by systems? 

      •  Well, primarily, i am referring to business systems. 

        -What is the system selling/producing/supporting.
        -Who/What Controls System Input
        -Who/What Controls System Internal Process
        -Who/What Controls System Output
        -Who/What/How System is Protected & Monitored From Failure

        When I ask people what does GM/Chrysler/Ford sell, quite naturally, the response is..Cars!!…When they actually sell motors…you can’t buy a car without a motor(Protection), but you can buy as many motors as you want to(Input & Output).

        • David Siteman Garland

           Got it. Maybe something like “How To Figure Out What You Are ACTUALLY Selling”

  • Kristina

    Helping start-up entrepreneurs go from  “What’s My Passion?” to “Making it Full-Time Online!”

    • David Siteman Garland

      Kristina – Awesome super specific! 

  • Helping busy professionals invest by themselves for themselves. 5 Tips on how to invest successfully, reduce your risk, and save you time.

    • David Siteman Garland

      That is right on! 

  • Melissa Puleo Adams

    5 Tips for Young Girls and Women who are deaf and hearing impaired on How to Achieve their dreams and be successful!

    • David Siteman Garland

       Now that is specific! Love it.

  • Great advice! I just wrote a post like this. It was “How to Handle Gadget Overload” and it offered tips on reducing your screen time on your phone, ebook reader, tablet, etc and spending more time with the people you love.

    I like the idea of preparing for the Today Show. You only get a few minutes to wow your audience. I’ll remember this when I write my content.

    • David Siteman Garland

       Ah perfect Sage! Specific and brings out your expertise.

  • Suzie

    5 tips for therapists who want to find their online target audience with lazer sharp focus and create a lasting first impression. Boom! :O)

  • Sharon

    How to get your film or tv project funded and made 🙂

  • Vannah Malila

    5 tips to go from lost chick to successful business queen!!!



These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!