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The Myth Of Overnight Success

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by David Garland in David's Blog

The Myth Of Overnight SuccessUnless you are living under a rock buried under another rock on top of a rock, you (we) all know that social media and the new age of building brands online (or bringing an existing brand online) is exciting.

Now entrepreneurs, small business owners, and passionate personal brands have the tools at their disposal to build, market, and promote. Awesome.

Drive, creativity, passion, a great idea, nimbleness, connecting one-on-one with people, etc. are the new advantages in brand building online, as opposed to just a big budget for advertising.

There are new a slew of new entrepreneurs that have seemingly skyrocketed onto the scene and are taking the world by storm with their personalities, products, services, books, whatever.

But here is something rarely talked about: Patience.

Just because we can do things faster than our forefathers, thanks to the tools and communication channels at hand, doesn’t mean there is such a thing as overnight success.

To build a brand online (or bring an existing brand online) takes time and hard work (a lot of it). This isn’t meant to discourage, but actually quite the opposite.

Sure, there are stories about “overnight success”, but I’d argue that those (if they really, truly are an overnight success) are the extreme exceptions to the rule.

If you dig a little deeper, you might realize that these overnight successes were years in the making. There is more than meets the eye.

For example:

Peter Shankman’s Help A Reporter went from 0 to over $1,000,000 in revenue and 100,000 subscribers in just a few months. Looks like an overnight success, right? Digging a little deeper (from Peter’s own mouth in fact) HARO was well over 10 years of work. Building relationships with reporters. Becoming known in the industry. Working his butt off.

Gary Vaynerchuk has a hugely successful wine show, emerging consulting company, best-selling book, and now a new radio show. He “popped onto the scene” in 2008 when he made appearances on some late night talk shows (Conan O’Brien) and his Wine Library TV picked up steam. Gary had to fight through 6 months of almost no viewers (and for lord’s sake, 6 months is NOT that long a time!). But if you dig deeper you will see that the content of his show, his knowledge of wine, developed from WELL OVER 10 years of reading trade publications and studying his parents’ store. Think of it as 10+ years of research.

Scott Ginsberg, “The Nametag Guy”, is a successful author, speaker and well…just an interesting story. He has worn a name tag for over 3,500 days in a row and has it now permanently tattooed on his chest. On top of that he makes a healthy six-figure salary from his endeavors. Do you think Scott just slipped on a name tag one day and then gobs of money and speaking engagements showed up at his door? Nope, he worked his butt off for years on little to no money. Living at home. Blogging. Getting his name out there.

Heck, I’m in only year three of The Rise To The Top and I know I’m still in the beginning of the journey. Those are three of many examples. What you see isn’t normally the whole story.

So, what does this mean for you? The hustling entrepreneur? The aspiring brand builder? The forward-thinker tapping into this changing world of business?

My advice: Deep breath.

Patience isn’t an excuse to wait for it to come to you like some “secret manifestation” where you think of money and brand equity and it just magically appears. You have to work your butt off. Those that want it will get it. Those that don’t, won’t.

But hard work takes consistency and like losing weight, you may not see results on day one. Or day one hundred (which would be a not-so-good weight loss strategy, but you know what I mean).

Remember, enjoy the small victories and use them as momentum. Every reader of your blog or watcher of your online show is important. Even if it is just three people. Every customer who signs up for your product/service should be given a big, fat hug. Every interaction you have with everyone can either build your brand or hurt it.

And who knows? Perhaps we can look back on this post in 10 years and see where we are all at. I know the ride is going to be exciting.

What is your take on overnight success?

Image Credit: RnC Signs

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8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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