OK, so which one is better (and I’ve got some delicious research to back up the answer)?
Option #1: Creating a wide variety of information products (courses, ebooks, videos, etc) on different topics and putting as much marketing effort (as possible!) into each one of them?
Option #2: Having one FLAGSHIP product where you focus 100% of your marketing efforts (and later on sell to buyers of that product other products as addons or stuff that goes with it)?
What do the most successful mediapreneurs do? Watch today’s DSG TV to find out.
I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.
Are you ready to create your own online course? I’m gonna help you (because I’m cool like that). 😉
Make sure to nab the free video series right here and check out the first video: 5 Steps to Creating an Online Course That Sells. These are the same strategies I used to turn my Create Awesome Interviews course into multiple six figures in just a few months.