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How to Monetize Your Online Platform with Online Courses: The Flagship

 

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by David Garland in David's Blog

OK, so which one is better (and I’ve got some delicious research to back up the answer)?

Option #1: Creating a wide variety of information products (courses, ebooks, videos, etc) on different topics and putting as much marketing effort (as possible!) into each one of them?

Option #2: Having one FLAGSHIP product where you focus 100% of your marketing efforts (and later on sell to buyers of that product other products as addons or stuff that goes with it)?

What do the most successful mediapreneurs do? Watch today’s DSG TV to find out.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

Are you ready to create your own online course? I’m gonna help you (because I’m cool like that). 😉

Make sure to nab the free video series right here and check out the first video: 5 Steps to Creating an Online Course That Sells. These are the same strategies I used to turn my Create Awesome Interviews course into multiple six figures in just a few months.

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  • Very thought provoking post, David. I just started giving away a 10 page guide to my email subscribers on a topic that I know my target market needs to learn more about. I’m now testing (in various ways) to see if my target market is as passionate about this topic as I am. If it becomes clear that they’re hungry for more information / guidance, then this topic will become the focus for my flagship product. Is that basically the process you’re teaching to select a flagship product focus?

    • David Siteman Garland

      Absolutely 🙂 Very smart approach.

  • I don’t have a flagship program but all my program deal with one thing: working with teenagers. if anyone has done David’s course, or if David would like to answer himself, or you have created an online course, how long, in minutes, is one class in a course? Thanks. You can hit me the info on Twitter @paulturnertoo or here but I may forget to check back.

    • David Siteman Garland

      Hey Paul – Make sure to keep posted on the new course (releasing VERY soon) at http://www.createawesomeonlinecourses.com and enjoy the free training in the meantime.

      There is no perfect length to a module of course. It depends on topic, niche, etc. but the key mistake folks make is going WAYYYYYYYY too long per module. When it doubt, break it down.

      • Thanks David, Would you say 35-40min is to long?

        • David Siteman Garland

          Depends on the topic, but remember teenagers have short attention spans 🙂

  • Go David! Completely awesome! Great analogy. I love the whiteboard…have you seen idea paint? You can paint it right on your wall and then you can draw and dry erase right on your wall. (No more shaky easels!) http://www.ideapaint.com/

    • David Siteman Garland

      Hah, thanks M. The wife would kill me if I put that on the wall 🙂

  • Vivienne Fleischer

    Good advice. i have a tendency to spread thin. need to think this through a bit more!

  • Christopher Stafford

    Great point David, especially for us that are overwhelmed as it is with marketing what we have. Thanks!

  • Galina

    Awesome advice, David! But for somebody who doesn’t have any info products at all, do you think it’s better to create an online course or say…write a book?

    • David Siteman Garland

      All depends on the goals

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!