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Marketing Might Not Be What You Think It Is

 

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by David Garland in David's Blog

Marketing Might Not Be What You Think It IsWhen I say (err, type) the word “marketing”, what words come to mind?

Of course, answers vary (why wouldn’t they?). But often, there are some stereotypical/textbook similarities. Marketing in many cases is the ability to get the word out about a product to potential buyers. Possibly paid (such as advertising), possibly not.

But doesn’t this seem a little limiting? Seem kind of manipulative to always associate marketing with commerce? Give that ewwwwww feeling (we all know that guy or gal who is always pushing products like a <insert joke>)? I would argue that marketing (and promoting) goes way beyond the classical definitions and is actually something much more meaningful (and fun…yes, fun).

Because when you think about it, EVERYTHING you do is marketing and promoting. Either your business, self, or both. Marketing is more than just pushing a product – it is what people know you for and how you are perceived in the world.

I like to think of marketing and promoting more as brand building and reputation. And everything you do (online and off) is a chance to market, promote, and build your brand. A chance to educate, entertain, and/inspire others, as opposed to hard sell.

For example:

  • Every tweet is a chance to build your brand.
  • Every blog post or article you write is a chance to build your brand.
  • Every video you make is a chance to build your brand.
  • Every handshake (digital or real world) is a chance to build your brand.
  • Every email is a chance to build your brand.
  • Every comment you leave or digital footprint you make online is a chance to build your brand.
  • Every time you give a talk or presentation is a chance to build your brand.
  • Every time you host an event is a chance to build your brand.
  • Every stranger you meet and help is a chance to build your brand.
  • Every helpful thing you do is a chance to build your brand.
  • Every word out of your mouth is a chance to build your brand.

The key word here is “build” – which can be replaced by “hurt”.

Marketing (and promoting) might not be directly tied to commerce anymore. In fact, I would argue that we are currently in a shift from focusing time and effort on “just” marketing products in one big swoop, to an ongoing brick-by-brick process of building your brand by marketing and promoting yourself. A challenge? Definitely. But, I bet you are up for it.

Image Credit: Don Solo

 

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These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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