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Lost And We Found Them: Your Website Visitors

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by David Garland in David's Blog

For some time, I have been trying to understand the mysteries of how Search Engine Optimization actually works.

It’s complicated – but it’s not at the same time, if you think like a “bot” spinning around the web.

The engines are trying to answer the question of the search.  If you put in pizza –63108 – you get a very specific answer.  If you put in pizza, you get the whole world and you probably get invited to join the Pizza Hut loyalty club – which you didn’t ask for – but if you’re not specific, that’s what you get.

I’ve been getting schooled on SEO from a new entity called Buzzhound – and I’m taking their class on Monday.  It’s a one day class that breaks down the “geek speak” and makes it understandable to the average business person and marketer. A good friend of mine and mentor Norty Cohen is the big brain behind it.

Let’s face it with the new Google announcement yesterday with Real-Time Search – search is going to be out of control next year – and you better be ready for it.

That starts with your site – or your client’s site.  Get yourself ready for 2010 my friends.

I think if you’re in business – you have to get over the barrier of learning search marketing – and I’m dedicated some time to making that happen for myself ASAP.  Buzzhound Learning Lab is opening a St. Louis branch up just a few minutes from my office – and they’re only teaching 10 people at a time – with two instructors.  It’s a one day course.  We worked a deal (thanks to my free education…the perks and there is your disclosure) and our readers get $50 off – just by mentioning The Rise To The Top when they register.  So it’s like $645 and it’s for a full day with 5-1 student/teacher ratio.  I think it’s going to fill up fast.  Classes are on Fridays starting in January.  Perfect for your resolution or your co-workers’.

I’m looking forward to spending the day with them next week.  Apparently, there are basic tools that they’ll show me how to use – stuff to measure site traffic, best keywords – etc – and how to logically build the best site.  But at the end of the day – I’ll have the ability to evaluate a site, understand it’s draw and whether or not competitors are driving more business out of the same key words and tags.

Getting found in 2010 is a moving target  – and I’ll keep you posted next week on what I learn.

How to Launch Your Online Course in Less Than 90 Days

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