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7 Lessons Learned From Spending $2,500 on Facebook Ads


For the recent Create Awesome Online Courses product launch, our CEO and Founder, David Siteman Garland, decided to take the plunge and buy Facebook ads. Oh, yes, a scary plunge indeed my friends!

A few years ago, he sort of turned his nose up a little bit at buying ads.

He thought media buying was something big companies did. Not mediapreneurs.

But, he kept hearing from friends such as Amy Porterfield, Chad Hamzeh, Derek Halpern, Melanie & Devin Duncan, etc… “David, don’t be a dumb-dumb you need to learn how to buy ads!”

He kept delaying. He was worried it was going to be complicated. He was worried he would waste money. All kinds of excuses.

But then….something sort of clicked when he realized what ads (or as the cool kids say “media buying”) could do for his biz.

The thing about online media buying is once you get it down, it offers you one of the most ideal situations you can have.

At the end of the day, he took the plunge into Facebook ads and here are some of the lessons learned/results:

1. Facebook Ads freaking rock.

He spent about $2,500 on Facebook ads during the CAOC launch. And here is what happened:

  • Added 300+ people a day into his list and funnels
  • Was his #1 media buying strategy for a recent launch that did over $200,000 in sales plus over $50,000 in sales since the launch
  • Led to over $50,000 (and growing!) in sales of OTHER PRODUCTS

That is nutty-nut-good.

2. Scale. Scale. Scale.

Let’s say you are guest posting as one of your traffic strategies. Sweet! But, that is hard to scale, after all, how many posts can you write?

With Facebook ads, you want to buy more? Then…you buy more. Simple.


It was Ryan Lee who said, “money loves speed.”

If that’s true, than Facebook ads is like a Ferrari.

In simple terms: You buy ad. Ad goes up. That’s it. Not too much waiting at all. Want to change something? Great. Couple clicks and boom.

4. Doesn’t require “You”

After you set it up, you can be traveling to Capri, hanging out with the family in the park or watching paint dry. Your ads continue to run.


5. You absolutely don’t need a big budget

David spent about $2,500. We’ve helped students who have had success with as little as $100 a week.

Sure, a big budget can blow it out of the water, but you can get started for very little.

6. Data is sexy

Super sexy. Facebook makes it REALLY EASY for you to see the key metrics. Stuff like conversion %. As a creative person, stuff like conversion % probably doesn’t get you going in the morning, but basically you can quickly know if your ads are working or not.

7. Yes, there is a learning curve…and people to help you!

Listen, we’ve always, as stupid as it sounds, been a little ‘afraid’ of ads. Didn’t want to waste money. Had no clue how to figure it out.

THERE ARE PEOPLE TO HELP YOU!  Tamiko Kelly, expert at all things Facebook, is our master helper. She showed us what to do step-by-freakin-step.

Bottom line. If you need a wake up call as to what Facebook ads can do you, here you go. There is no better time to get started than now.

Below in the comments let us know. Would love to hear more about your media buying experience. Have you tried Facebook ads? Other types of ads?

Also….super important:

The Next Step: If you want Tamiko (and I) to help you with your Facebook ads using the SAME strategy that I used (which Tamiko taught me), make sure to nab our awesome workshop Facebook Ads NOW. It’s a couple hours that will change the way you look at running Facebook Ads.  It shows you HOW and WHY and holds your hand through every step of the way.  Check it out!

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