OK, well that second one I made up.
But the first one, I can tackle for you.
Take these ingredients, mix ‘em, mash ‘em, boil ‘em, steam ‘em (don’t fry ‘em that is bad for your health).
What it takes to monetize your passion online:
#1: Some kind of amazing free content. A blog. Photos. Drawings. Interviews. A podcast. A webshow. Videos. An online magazine. Not behind a paywall. Not quadruple-triple-opt-in.
#2: A badass website. Yes, my friends design and usability matter. Show me someone that says “Looks don’t matter!” and I will show you a liar 🙂
#3: A subject matter other people give a crap about and are willing to spend money on. Your passion is organic pig farming advice for pig farmers in southern Spain. Awesome…your total potential fans/customers are probably two people and they have .04 cents to spend (or like 1/10th of a Euro or something). Other people have to care about your subject matter and buy products/services related to it or your passion will be wasted. You might want to try The Today Show Test.
#4: Actually knowing your stuff (captain obvious!). Being passionate isn’t enough by itself. You gotta know what the heck you are talking about. How do you go about that? Read. Watch. Listen. Do. Find the leaders in your space. Learn from them. Develop your own opinions, thoughts and teachings. Keep going. Never stop learning.
#5: Credibility & social proof. Yeah, we are talking mad street cred, yo. From blogs, new media, traditional media, etc.. How do you get it? Many different ways. Guest blogging. Pitching yourself as an expert. Speaking anywhere you can on your subject. The list goes on. Check out how David Wygant built his credibility as a sex expert (no, seriously). Credibility builds trust.
#6: Building relationships with everyone in your space. You gotta know the players and the players gotta know you. The bloggers. The media sources. The influencers. The authors. The product creators. How do you get to know them? Here are four of many ways: 1. Get off your butt and get to events they are at and meet them (shocking!). 2. Buy their products and services and give them some love. 3. Talk about them on your blog/web show, etc. and promote them (and then tell them about it!). 4. Interview them.
#7: A business. I know, hold the presses. Who would have thought? You mean you have to have a business to make the bling? I’m talking about something awesome to sell. A digital course. A book. Yourself (not as a prostitute but maybe as a speaker, consultant, coach). Similar to Sir Mix-A-Lot it’s all about the backend. There are two ways to go about it. Start with a product/service or build a list of people who trust the heck out of you and then create your product/service to fill their needs (either something you pre-planned to do or takes shape down the line). Check out what the top 6-figure and 7-figure earners are doing online right now.
#8: A list of people who know, like and trust you. Cliche? Yes. Overlooked ridiculously often, yes. I’m going to put this all in CAPS. YOUR EMAIL LIST & YOUR RELATIONSHIP WITH THE PEOPLE ON YOUR EMAIL LIST IS THE #1 LONG TERM KEY TO SUCCESS. If you aren’t building SPECIFICALLY an email list and working on that relationship, start right now. Literally right now. Please? Pretty please? Trust me on this.
#9: Systems. I know…borrrinnnnnggggggg, right? Maybe. But, super important. Do you have systems in place for handling media requests? How about customer service? Emails, etc.? Write your own rules, but make sure you write them or you might drive yourself nuts.
#10: Personal touches and showing your personality. Some people are going to love your personality. Some people aren’t. That is fine. And that is the way it should be. Play to the people that love you and don’t be afraid to show your true self. The people that monetize their passions online show who they are. The good, the bad, ugly. Own it.
#11: You gotta work your butt off. This isn’t about overnight success. This isn’t about some magic software that does it for you. You gotta work and be patiently impatient (know what I’m saying?). In the word of Chris Farrell, it is simple…not easy.
Can I get an amen? Get started today.
PS: If you aren’t on the RISE VIP list, get you some right here 🙂