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How to Monetize Your Online Platform with Online Courses: Understanding the X-Factor

 

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by David Garland in David's Blog

One of the biggest hangups I see in coming up with an online course that sells is this:

“There is already someone teaching what I’m teaching and they have a course out. Woah is me. Nobody will buy mine.”

To that: I say PHOOEY!

There is plenty of room for you. And, in fact, a big thank you to those other people who have courses on your subject because it shows there is a market out there. And that is great.

In today’s DSG TV, using examples from three best-selling online courses, I show you the key to sticking out from the pack (hint: it is all about the X-Factor…no, not the TV show). Enjoy and see you in the comments section!

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

Have you nabbed the free training videos yet? What?! You haven’t?! If you have an online platform of awesome (blog, web show, podcast, etc) and you want you want to dive deeper into creating, promoting, and profiting from your own online course, I’m giving away my top strategies (my entire business changed as a result of creating my own online course and if I can do it, trust me, so can you) in this free video series.

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  • This was such an insightful video. In my work training experts, I’m always looking for the “x-factor,” that special feature or experience or knowledge that sets them apart from the pack. I love that you’ve applied it to products. Another gem, D!

    • David Siteman Garland

      Definitely. All about sticking out and having that great hook 🙂

  • Galina

    wow, that’s an awesome vid, David! So a course can basically address one of the issues people from your target audience have. Or it can focus on a very specific group from the target audience. That’s cool.
    I’m also left handed by the way 🙂

    • David Siteman Garland

      Lefties rock!

  • ruzuku

    This is a super-helpful framework & examples for someone trying to differentiate against competition in an established niche.

    It sounds like you’d be wary of trying to launch a novel program/course that doesn’t seem to have any direct competition — because that would be too risky? Would you ever consider a “blue ocean” approach, where you’re trying to create demand for an innovative new offering?

    • David Siteman Garland

      I would want to have at least some kind of market proven. Meaning, proving the folks the you are selling to have bought on things slightly similar.

  • Wonderful!!!!!!!!!!!!!. It is my great pleasure to look at your site and to enjoy your great posts here.

  • Robby Gallaty

    Great insights as usual. Have you done an episode explaining how you set up your site, particularly the area for comments? I noticed that you have 2 ways to respond. What plug-ins are you using?

  • I agree. When everything else is the same, it all comes down to what makes your different. And it doesn’t have to be overly complicated. In my mind, the USP = the secret sauce…

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!