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Are You Charging Too Darn Little? How to Go from Cheapo to Premium Prices

 

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These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

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by David Garland in David's Blog

One of the bigggggessstttttttt mistakes I see online is taking the Walmart approach to marketing and selling products and services. You know what I mean. Cheap products that are for everyone.

Ugh.

If you are doing this, don’t fret though. In today’s video, I’m sharing with you WHY you should create premium products and services and my simple secrets for turning your brand premium (featuring my new fancy flip chart thingy or whatever it is…you will see).

And leave some love in the comments below the vid.

[wistia]

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  • Great post, thanks!

  • My niche is hand painted glassware. What are some ways to target your audience? How do you niche up?

    • David Siteman Garland

      Food for thought: Who do you serve? Is it stay-at-home moms? empty nesters? 

    • Hey Bettie,

      To tack onto David’s questions, I would look at your current customers and create a profile of your typical consumer. I would also think about this–what do people who buy hand painted glassware also buy? What products or services are complimentary? When you know what else they purchase, you can find new, untapped areas that are overflowing with your ideal customer.

      For example, if I sell rare books and I know my customers also buy rare bookmarks, I can go directly to the rare bookmark dealers and see if they’d like to A. Sell me advertising to reach their audience. B. Do a joint venture and share in any profits that come from a promotion to their audience. C. Offer insight as to who their customers are (age, sex, location, job, etc).

      Once you get a handle on who your current customers are–what they think, feel, like, dream of, hate, etc–you’ll be able to narrow your message more and more, saying just the right words at just the right times to bring them into your world.

      Good luck!

      Jason

  • David,

    Awesome video! I really like this new approach of adding non-interview vids to the lineup. You’ve got so much expertise to share that it’s nice to hear it from you as opposed to a guest (not that your guests don’t have the chops as well).

    This was a perfectly-timed video as I just finished up the positioning model of my new course. I have dozens and dozens of tips and tactics, but you gave me a new one. (I’ll give credit, of course!)

    Keep these videos coming!

    • David Siteman Garland

       Thanks bro!

  • David,

    When I first bought Create Awesome Interviews I was a little surprised at how expensive it was. I thought,hey, I’ll buy it, check it out, and if it’s crap I’ll return it. After going through it I was thoroughly impressed and held on to it. It’s definitely now a Walmart product. Nice work.

  • Mike

    *Not a Walmart product 🙂

  • My niche is Life DIY for Generation Y (a.k.a the lost generation) who have started ‘the journey’.

    My blogs only a week old since I revamped but am already getting a lot of great feedback. I’m still very much in the baby experimentation stage and figuring out what works, what my visitors are most attracted to but gosh it’s a lot of fun!When I do finally make my product (later this year) I will give my best efforts to make it premium!

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!