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How I Got Off the Content Treadmill

 

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by David Garland in David's Blog

Happy spring to everyone. I’m waiting for the rain to stop for once in St. Louis so we can play some freakin’ softball.

I was talking the other day with a friend about what I call the “content treadmill”.

As you know (you do know this, right?), one of the ABSOLUTE KEYS to success is posting regular free content consistently. Blog posts, web show, podcasts…whatever your style is. At least once a week. EVERY WEEK. Because consistency definitely brings trust, expectations, and all that good jazz (people know when to show up).

But, sometimes creating an epic blog post/web show/podcast every week can be a little…umm…tricky. And by tricky, I mean it can start to feel like a treadmill. The ole content treadmill. And things start to become less fun. You start burning out. And it sucks.

And yes, I’ve felt that horrible feeling of the content treadmill before, but thanks to some epic advice I haven’t felt it in a long time.

In today’s DSG TV, I share with you that kick-butt advice (and a shift in the way you can look at creating your content). Watch below. And let me know in the comments if this “trick” will help you get off the treadmill.

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

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  • David,

    I also like to record a couple interviews per day. One thing I find is that if I record too many I lose my enthusiasm and the interview suffers.

    My limit is THREE interviews in a day, but I’ve done over SIX…I sure was tired by the last one 🙂

    • David Siteman Garland

      Hah yup, all a happy medium. My max is also 3 but I prefer 2.

  • Good advice, David. I like to have all of my weekly Wednesday podcast interviews recorded / edited about 30 days ahead of time. So, I “batch” by completing them within the first 2 weeks of each month (which gives me a lot of unstructured time over the 2nd half of the month).

    However, I also send out content to my email subscribers each Sunday — and I feel that this needs to be more spontaneous. I view it as a conversation with them about something that’s on my mind that week. I haven’t batched this so far, mainly because I enjoy it.

    • David Siteman Garland

      I think it is very good to have a day (or two) that is YOURS to send out content. I normally shoot several episodes and several DSG TVs at a time, but send them out the same time every Monday and Thursday. Keeps the schedule consistent for viewers.

      • Totally agree. Wednesday at 11am and Sunday at 4pm EST are my days/times. (Although I do add a bonus email once in a while.)

  • Mariah Elizabeth Hu

    Hi David,
    Yes, this is very very useful. We can get a lot more things done this way.

    But I have a question for you. How long do you keep the interview before you publish it?
    Because we also try to keep the conversation fresh in the guest’s mind.

    Thanks. Always love your work 🙂

    • David Siteman Garland

      IDEALLY 2-3 weeks maximum. No more than 4 weeks. And you are absolutely right, you do want to keep it fresh in their minds.

  • Love this David. When I first started I was filming and editing and publishing 5 days a week. Now I batch film once per month! It allows me to only have to set up my camera and lights once (which is a huge plus because I film in my kitchen). In my one film session per month I record 4 episodes and then slowly release them throughout the month.

    • David Siteman Garland

      BOOM and I bet life is better, eh? 🙂

  • Oh man, you are absolutely right! I was on that content treadmill for a long time (and sometimes get caught in it every now and then) but I can’t express in words how good I feel when I’ve created content in batches and scheduled them and how much more free I feel throughout the week!! So, yes, folks…create in batches!

  • I will try to do that. So that I can have time to actually work on the product and interact with my audience. Thanks, David!

  • YES – YES – YES… I batch many things to be more productive.
    Such as follow up… I use EyeJot to follow up with people after I meet them the first time… at the end of each week or the first of the week I do all of my follow up.
    Writing in blocks of time is so much more efficient, I have been creating content since 1998 and have tried many different methods… this has become tried and true.
    Thanks for the great advice as usual David.

  • I started with batching and my only draw back was outdated talk (by like a month) and my guests wondering where the heck their interview was 😉

  • Experimenting now with giving specific days to work on specific tasks. Probably going to see great results. Thanks for the reinforcement!

  • Great life-hacker reminder!!! Batching works! One of those life rules that doesn’t get the credit it deserves….. Grouping like work is a foundation of “systems management” in production —applies PERFECTLY here. Nicely done David!

  • I love creating in batches! I’m just starting out with my own business so I still have a side job. I used to work Mondays, Wednesdays and Fridays and as of 2013 I shifted my workdays so now I’m working Mondays, Tuesdays and Wednesdays. I don’t know if you can call that “batching”, but that shift made an enormous difference in my schedule, because now I have the rest of the week to work on my business.
    In terms of creating content I have to admit that I’ve been on the content treadmill for the last 2 months or so, but not anymore! I wrote two articles yesterday and another two today. So now my newsletter is covered for the next 4 weeks and it feels good! 🙂
    I love your tips David! Thank you!

    • David Siteman Garland

      Awesome that is great to hear!

  • Great tip, David. I tried shooting weekly and went nuts after two episodes!

  • Jack R

    Jack Rohan

    Dear DSG;

    As usual, your content is awesome. I’m a photographer and recently decided to specialize in Real Estate (R.E.) Photography. As the internet becomes more important for R.E. sales, it appears to be a great field and time to enter.

    In-so-doing, I’ve signed up with LinkedIn, hoping to develop an Internet presence. Facebook is probably next. My biggest fear is having the computer/Internet take away from valuable time networking or shooting photos due to spammers and the like. Nothing pisses me off more than a mailbox full of spam.

    Truthfully, I don’t always understand your message, but I read it anyway because it makes me think. It is always positive and full of fresh ideas. In making this decision to pursue R.E. Photography, I’ve encountered all kinds of negativity from family and friends; but I now realize the importance of keeping positive.

    Thanks again,
    Jack R

    • David Siteman Garland

      Go get ’em Jack!

  • James

    Hi David,

    Thank you, great advice as always! Definitely understand the importance in batching. It applies especially to evergreen content. Posts/shows that have a long shelf life. But what if the content you create is more “newsie” and requires you to produce on a frequent basis, due to the topic’s time-sensitive nature (Ex: Sports or Finance). I get that there is more value in creating evergreen content for the user, as well as yourself, since it makes batching easier, but wanted to get your thoughts. How would you go about batching or being more productive for a more “newsie” content structure?

    Thanks in advance!

    • David Siteman Garland

      I’m definitely not a fan of having a “news site” as I don’t think that is the mission of a mediapreneur.

      • James

        Got it thanks

  • Great timing…I needed that right now…burned out from not breaking things up…

  • David! Batching set me free! One day is for clients, one day is for interviews. The other days are for development, editing etc. It is a simple solution that streamlined my life! It helps me also manage family life-so I don’t “over plan” family stuff on those days.

  • I totally agree with batching. And I actually just interviewed John Lee Dumas of Entrepreneur on Fire, and he said he does 8 interviews 1/2 hour interviews every Monday. Pretty insane.

  • mtgosnell

    David, this is great stuff. I’m gonna start this over the weekend for my blog!

  • Awesome!! I am getting ready to lock in a proper calendar and set aside time early to do topics up front. This is a great time saver!! Thanks for the reminder!

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!