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by David Garland in David's Blog

If I had a puppy for every time I’ve been asked about building a passionate base of super fans online, I’d be running about 50 kennels right now. And obviously, this is a heck of a topic and super important.

As a mediapreneur (you know, an entrepreneur creating media of some kind), you know how important it is to build a fan base through creating amazing free content. Maybe it is a web show. Maybe it is a blog. Maybe it is a web show/blog. Maybe it is a podcast. Maybe it is naked photos. Whatever.

However, why does it seem some folks have a passionate fan base hanging on every word, looking to buy products, and just, well, dominating? In this video, I’ll give you a reason why, and this is something ANYONE can implement as long as you are 100% genuine. Enjoy!

(Oh, and Dad – aka Randy “Tron” Garland – hijacked the end of this video. Be on the lookout.)

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I use RISE partner LeadPlayer for DSG TV which helps me build my list with video check ’em out here

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  1. Love seeing you heed my feedback for more Randy “Tron” Garland on camera! So delightful – a totally fresh mix of awesome is coming down the pike here I can feel it you two! 😉

    1. David Siteman Garland says:

      LOL the Tron show coming soon?

  2. “Boom goes the dynamite!” I’m ready and excited for, Tron.

  3. CSoncrant says:

    What a Tron-tacular episode! Great info and spectacular ending! Have a great vaca in Caboland good sir!

    1. David Siteman Garland says:

      Thanks! Vaycay was fantastical 🙂

  4. Joshua says:

    Awesome video and your Dad is awesome. The Tron is a living legend. Love it!

  5. Sheila Viers says:

    Boom goes the dynamite! Haha…. At Live Well 360, we write a hand-written personalized card with every order that goes out the door and I can’t tell you how many customers have emailed, tweeted, etc us later to say what a nice touch that was. I don’t know if we’ll be able to do it forever, but for now we really love being able to do this and connect with our customers in this way.

    1. David Siteman Garland says:

      Ahhh that kind of stuff goes SO far and they key is you are so authentic about it…people know the difference!

  6. Dave, my “personal brand” has been exploding in the last 12 months. I have 3 YouTube channels with over 600 videos combines, and my Facebook has over 25K fans…. I like what you say here, and I think it would be beneficial, but if I tried to do this my day would be PACKED with answering comments and personal messages. Any ideas?

    1. David Siteman Garland says:

      EH2! Always good to hear from you my man. You are CRUSHING it. A few suggestions:

      #1: Do as many as you can, maybe find a 30 minute window a day and just hammer out as much as you can.

      #2: If it is anything technical, product related, or long elaborate questions, I’d outsource it (I have my assistant handle that and my dad handles many as well).

      #3: Do an occasional Q&A webinar or even a Facebook Q&A. Example: Hey guys, going to be on here the next 20 mins on Facebook ask any question below!

      Hope that helps 🙂

      1. David Siteman Garland says:

        Also, I focus far more on comments/etc. than people looking for “Free consulting” i.e. peppering with questions. I normally refer those people to products/blog posts, etc.

      2. Thanks those are great tips. After watching your video I decided to dedicate two hours on Fridays to answer questions on Facebook. I appreciate everything you’re doing bro keep up the great work.

  7. Great tips – and your Dad is a total rockstar David! 🙂

  8. Karen Pottinger says:

    lol, your Dad is so cute 🙂 and yes, David, you are bang on! we need to engage with as many people as possible to have loyal followers but also because that is what life is all about – connecting

  9. Stephen Lahey says:

    Great advice on engaging with viewers/listeners, David. P.s. I can see where you get your sense of humor; your dad is a very funny guy.

  10. Jason Gracia says:

    Great video, David! Though it might take extra time, treating your viewers, readers, etc. like actual human beings is always the right thing to do. And, yes, your dad rocks.

  11. OMG David, your Dad is awesome!

    This video was fantastic and a total slap in the face. LOL. Over the last week I have gotten new hardcore fans that signed up to literally every single thing I have that you can sign up to! And you know what I thought? “Wow, I am really accessible.”

    I didn’t even think how IMPORTANT these people are to me.

    Thank you for for making me aware of this David. I don’t know why but I forgot about keeping your ‘already fans’ engaged (GOD DAMMIT ELISE!!) they’re the most important ones. And now I will go and engage their asses of!!


    1. David Siteman Garland says:

      Haha love the comment (can already tell you have a kick ass personality). Accessibility = separates the big boys/gals from the not-so-big-boys-and-gals

  12. mikky says:

    Haha your Dad killed me. Soon he will be taking over! Better keep up those reps to get your arms ready to hold the camera.

    Hope you’re having fun in Cabo, how could you not be?!



    1. David Siteman Garland says:

      Haha been doing crazy bicep work LOL

  13. Kristen says:

    Bahaha. Boom goes the dynamite!

    Totally agree with everything you said. The biggest pet peeve of mine with online entrepreneurs (blogging, vlogging, podcasts, whateva!) is when they don’t engage or take the time to get to know their audience. The biggest thing that wins me over is when someone huge tweets me back, emails me back, or comments back on something I posted. Won. Over. Love it.

    1. David Siteman Garland says:

      EXACTLY 🙂 Nothing makes the day better 🙂

  14. emeka ajaegbu says:

    wow, really nice video, a web show would really be nice as it is not popular in my country

    1. David Siteman Garland says:

      Depends on the country 🙂 If you have Internet, I would say yes

  15. Otiti says:

    I totally agree with responding to every comment/email/Twitter shout out/Facebook holler, all of it. My following’s still pretty small so naturally I rush to hit the reply button, but I believe it makes us more human when we acknowledge those who reach out to us. We let them know that they’re seen and heard, and we’re glad to connect with them. We WANT to connect with them. Props for emphasising the importance of engagement, David. Oh, and your dad ROCKS OUT. 😀

  16. Yifat Cohen says:

    Hangouts take engagement to the next level, and truly build a real relationship with people. I love what you’re saying David, and I’m excited to see how our world is going to become smaller and more intimate with Hangouts.

    1. David Siteman Garland says:

      Totally true 🙂

  17. HaHa…these videos are real and kick buttocks David!

    1. David Siteman Garland says:

      Haha thanks!

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8 Steps to Turning What You Already Know into a Successful Online Course

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