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Developing Your Brand

 

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by David Garland in David's Blog, Interesting Entrepreneur

Ria Sharon and Suzanne TuckerYour brand. What you stand for. What others see you as. Your style. The emotional triggers you evoke in others. Something bigger than you.

Brand building is one of the most overlooked important aspects of creative entrepreneurship. Why? Well for one reason, we often think of “brands” as big corporate entities such as Pepsi or Nike. What does THAT have to do with hustling entrepreneurs?

Short answer: Everything. It used to be that building a brand cost millions and millions of dollars in research and advertising…as well as a LOT of time. Now, thanks really in part to the Internet being a platform to build and market businesses smarter, faster, cheaper…creative, hustling entrepreneurs like all of us have the opportunity to build massively profitable, unique, and interesting brands.

Because business models might change. The type of business you are in right now might change in the future. But, building a brand can fly forever. An umbrella if you will.

But this leads of course to all kinds of questions: How do I build a brand? What are the first steps? How have others built successful brands in the social web era?

Here comes a little help.

This is one of my favorite presentations this year and it took place at last month’s RISE Lunch in my exotic home town of St. Louis, Missouri. It’s titled: Take A Stand: How Manifestos and Mantras Can Transform Your Business from Ordinary to Incomparable.

The presenters are Ria Sharon and Suzanne Tucker who co-created MyMommyManual.com, a business that started as just another mommy blog and is now a multi-media platform for parenting resources.

Learn how Ria and Suzanne’s investment in defining who they are has created a unique and unrivaled brand…and how you can do the same. Definitely worth watching and as always, would love your take. Enjoy!

PS: The LAST lunch of the year is on December 2nd. Less than 20 tickets remain already so nab yours if you are in the area/passing through. Here is the lineup of awesome.

 

GET MY FREE CHEAT SHEET

These are the EXACT same steps I used to go from $0 to over $1,000,000 in online course sales in less than 24 months (and used by over 2,500+ of my students)

it's free!
100% privacy guaranteed, no messin' around!