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Why Doing Business Now Is Like Being On Camera 24/7

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by David Garland in David's Blog

Smile, you’re on camera!

Back, even ten years ago, people could get away with being a douche bag (I know, good choice of language). Why? Because there were only a few ways you could be “outed” for being a jerk.

Perhaps the local news cast picked up something stupid that person did. Or they were arrested. Or someone complained to a friend about them over coffee. The outlets for transparency were limited. Only certain people had a voice.

Now, with the rise of the amazing social web, everyone has a voice. Everyone.

Some voices are large and in charge. Some are a little quieter. But everyone has a say. Instantaneously. Think about this shift a second. Let’s pretend a few years ago you had a bad experience at a restaurant. What could you do? You could tell your friend Jane next time you saw her. Email a few friends. Write a letter to the editor of the local food publication. You could do it pretty quickly in private (email, in person) or super slowly in public (letter to the editor).

Now you could Tweet it, Yelp it, Facebook it, blog it, make a video about it, whatever. And you can do it as privately or as publicly as you want…in a blink of an eye.

The reality, is this shift is going to continue.

More people are blogging.

More people are Tweeting and Facebookin’

More people have a voice.

More people are creating and posting instantaneous video with Flip Cameras and phones.

The world has never been, and continues to get, more transparent.

In my opinion, this is a good thing. Nay, an amazing thing. Why?

Because there is nowhere to hide and this is incredible. Good, genuine, kind, caring people are going to thrive (as well as businesses that genuinely care). Those that “fake it” will be busted one way or another. They might not be exposed today or tomorrow…but it will happen at some point. You are leaving your digital footprint every time you hop around the web. And other people will leave your footprint for you as well based on their experiences with you online and off.

Being a good person and doing good business has never been more important and it is making the world a better place.

Imagine that you are on camera 24/7. Unedited and raw. Would you be happy with what people see?

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8 Steps to Turning What You Already Know into a Successful Online Course

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