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Branding and Marketing Lessons From The Ritz Carlton in Phoenix

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by David Garland in David's Blog

The Rise To The Top: Entertaining, Energizing and Empowering Entrepreneurs

On a recent trip to Phoenix filled with family, relaxing and a some guerrilla-style video shooting, I got to thinking about branding and what it means for your business.

When *most* people think of branding, they oftentimes have a very narrow view of the word and usually consider it identity or a logo. To me, branding and YOUR brand is the core of your entire business. The DNA. The blood.

Whether your company makes $1 in revenue or $1,000,000, you have a brand if you are out there marketing and what does your brand say about you?

Brands are stories. Brands build (and ruin) trust. Brands leave a legacy behind. Businesses may come and go but your brand is something that can transcend between your last start-up and your next one.

The video of course is some sneaky, fun and I dare say, obvious, ways that Ritz Carlton spreads their brand. Oh and yes, I’m wearing a robe, haha.

Here are my questions: What do you think of when you hear the word “branding”? If you were to sum up YOUR brand, how would describe it?

Live Passionately! – David Siteman Garland – The Creative Opportunities Specialist – www.therisetothetop.com

PS: Make sure to stay tuned to the website for all whole slew of fun updates including Rise at Nite with Ludo’s Tim Convy, a marketing/sales chat with Kirstin Carey who is a master of making money and oh so much more.

PPS: In St. Louis July 11th? Make sure to nab up your Summer Business Break tickets including free food/drinks/box seats/meet+greet with Anna Kournikova and much more including some unbelievable giveaways. Come by yourself for a great networking opportunity or bring a friend/significant other. Have a question about the event? Feel free to send me over an email.

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The #1 Program in the World for Turning Your Expertise & Experience Into a Successful Online Course & Dream Business got a complete overhaul. Welcome to CAOC 2.0.

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