Today is my birthday (26 years old…I know riveting), so I figured to be a little different today. About a week ago on Facebook and Twitter, I promised some folks that were asking for “The Rise To The Top” story meaning a sort of behind-the-scenes of view of what I do and how I do it (business model, equipment, etc.).
And I’m happy to share for three reasons:
#1 (most importantly) You asked. And I’ve compiled a list of the most common questions.
#2 Transparency. I love being an open book.
#3: If it inspires learning and ideas that helps your business, I’m all for it.
I’m going to turn this into a series of posts to really give you an insider glimpse answering the most common questions throughout the upcoming weeks starting today. Cool?
Speaking of book, I figured no better time (hey, it is my birthday give me a break!) to announce that I officially signed a book publishing deal with Wiley Publishing (John Wiley & Sons). Wiley is one of (if not the top) business book publishers in the world and I’m excited to join the ranks of a few of my literary heroes and friends at Wiley including Chris Brogan and Julien Smith, David Meerman Scott, Steve Garfield, Brian Halligan and Dharmesh Shah, Shep Hyken, Sam Silverstein and many others. Plus, many others including my mentor Seth Godin, Gary Vaynerchuk, Tara Hunt, John Jantsch, and Daniel Pink. It is truly and honor and an exciting responsibility.
The book is titled: Smarter, Faster, Cheaper and it will be out everywhere (bookstores, online and we are working on all kinds of other formats) late fall this year (2010).
The idea behind the book is simple: To help you with non-boring, fluff-free strategies for marketing and promoting your business (in fact that is the tag-line for those keeping score at home: Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business)
This happened because of you. Yes, you. You get the credit for providing the inspiration for this book and keeping me going. Without you, I’ve got nothing. And because of this, I’m going to make you a few promises about the book:
1. It won’t be boring. Seriously. If you find it boring, let me know and I will punch myself. Business is supposed to be fun.
2. We are in this together. There is nothing worse than a book where the author talks down to you like you are an infant and the author is the lord. Ugh. What a turn off. Smarter, Faster, Cheaper is meant to be approachable and practical not a “YOU HAVE TO DO THIS BECAUSE I’M AWESOME!” type of book. While there will be personal stories from in the business trenches, this book isn’t about me, it is about all of us. It isn’t an autobiography or a trophy, it is a living, breathing idea-spreader.
3. BS jargon bullshit and theory will not be found anywhere in this book. Instead, you will find real examples and ideas based on thousands of conversations, hundreds of interviews with people such as these and my own trial and error.
4.I’m putting 100% effort into this. No ghostwriter. No dictating. I’m getting down and dirty and pouring everything I have into it.
5. Content For You. One of the big things I talk about all the time is the benefits of becoming your own media source (blogging, videos, etc.) as discussed in the 10 Big Marketing Predictions For 2010, and I know a lot of you have your own blog, show, video blog, etc. So, I will promise you this: As we get closer to release in late-fall, I’d be happy to do an interview with you about the contents of the book on your site (video, text or audio interview). Especially poignant if you talk business and marketing in any shape or form. I promise to deliver the thunder, lightning and ideas your community can use (and I’ll have all kinds of fun little deals coming out as we get closer to release)
I’m very excited about this because I love writing (and video) because of the possibilities of sharing good things to help you which has always been my mission.
To kick off transparency 101, I’ll let you know a bit about the deal. I leaked the deal (oops, big mouth David) during a few interviews which caused a flood of emails and messages (thanks everyone ALREADY for the support, wow, humbling) and a common question was this: “David, how did you land a book deal?”
This is why it happened:
1. Platform: The Rise To The Top
Publishers are looking for folks that already have a community/audience. Publishing is of course a business. What is a better bet? Someone just getting started or someone that has thousands of folks they engage with consistently? Having a big mouth and a community is a good thing.
This is why publishers love speakers, bloggers and anyone that has an audience. Having a web show and resource, TV show, events and speaking gigs was a massive advantage. Plus, when you put yourself out there by creating content, you never know, a big exec or company could be watching/reading/paying attention.
Having a platform is a MASSIVE asset that you can start building for almost nothing…how crazy (and amazingly fantastic) is that?
2. Doing Good Things & Expecting Nothing In Return
When you expect nothing, you get everything.
To date, I’ve interviewed 40+ authors on a variety of business and marketing subjects (I’m a big book junkie. I love writing. I love reading ).The publishers of these authors varied across the board but a few (listed above) were Wiley authors. So, as you know, content online spreads and some of these authors shared the interviews they did with me with their publisher.
So as they say, I (unknowingly) became a blip on Wiley’s radar and they started paying attention to The Rise To The Top. And apparently, I kept coming up in conversations at their offices when they talked with their authors (thanks everyone for the props) and early this year Bill Guertin, author of The 800 Pound Gorilla reached out to me and said Lauren from Wiley was interested in talking to me and would I take a phone call with her.
Umm…yes! When a publisher comes knocking (or calling or whatever), you answer.
The lesson here is karma is real. My intention was NEVER to interview a bunch of authors so I could get a book deal. That would insincere and ridiculous. I never asked anyone to go to their publisher and tell them about me. It just happened and they did. I honestly feel if my intention was sketchy, this would have never happened.
3. Luck Is Created Through Timing and Passion
I figured one day I would publish a book, I just wasn’t sure when. After speaking with my editor Lauren at Wiley, I knew now was the time. They really wanted me to do it and so did I. It is a match made in heaven. And I’m very fortunate (and lucky) that a publisher came to me. I never had to pitch the book to multiple publishers or go through that brutal process that often takes years and years (and often never results in a deal).
Was this lucky?
Yes, but the luck was created through passion. I always say money follows passion and not the other way around. I have a passion for The Rise To The Top and sharing tips, stories, interviews, advice and helping entrepreneurs and forward-thinkers and that translates well into a book concept. When you have passion, it is VERY easy to tell. I’m sure when you talk with folks, you can usually tell what it is. It might be sports. Or dogs. Or whatever. I’m lucky that it is my business and family.
The benefit of passion is longevity and that is important to a book publisher. When you are passionate, you aren’t in for the quick buck, but instead the long haul. Meaning the future upside is bright. They know I will give it my full effort.
Wrapping it up:
That is the story in a small nutshell. Of course, there will be more about this in the upcoming months. And as usual, I’m up for ideas and .02 cents.
Time to go blow out the candles….
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