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Does the word douche-a-saurus offend you? A Big, Big, Big Lesson in Being Yourself Online

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by David Garland in David's Blog

Big lesson today for any mediapreneur looking to dominate (that is you!). See if this resonates with you.

When I started building The Rise To The Top in 2008, I basically “acted” like I thought I was supposed to act. Meaning, slicked back hair, suits, very little personality, very calculated.

Looking back now, I’m super embarrassed by it. Because, honestly, sometimes all of us are scared to show our true selves (flaws and all!).

One of the key moments that skyrocketed my fan base was when I finally said “Screw it!”. Meaning, I decided to talk on camera like I talk in real life (and to my friends). I decided to write like I talk in real life. Just being me (including the occasional curse word and douche-a-saurus reference).

And the results were HUGE.

In today’s quick DSG TV video, I talk about this shift and some MAJOR lessons of being comfortable with your own style and personality. Watch below (and let me know in the comments section, are you being “you” online?).

[leadplayer_vid id=”51752FD0241AD”]

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.


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  1. Monica Lee says:

    It is so just exhausting being anything other than yourself!

    1. David Siteman Garland says:

      Hah so true, well put

    2. i know EXACTLY what you mean.

  2. Mando Villarreal says:

    UBU because you are the best at being U. The #1 Badass Show for mediapreneurs.
    If you will not B U who will. There will be a hole in this universe that only you can fill. Stay true to your self love the site.

    1. David Siteman Garland says:

      Appreciate that Mando

  3. Brian says:

    Exceptional advise…. wasted many years trying to please everyone… NO MORE! What you see if what you get baby!

  4. The lesson here for ME • BE Yourself and Be Real!

    1. David Siteman Garland says:

      You rock D!

  5. Yay! That’s the reason I watch every episode of The Rise To The Top and even wrote an article about you, David! You are freaking awesome!!!!
    Of all the online personalities I only met Chris Guillebeau. And he was even better in life than I thought he would be. It would be nice to meet you in person as well, David!

    1. David Siteman Garland says:

      Appreciate the love!

  6. Charles Kennedy says:

    Maybe it’s just me, but some of these video’s seem like “fillers” for lack of a better word. It’s Tuesday, so quick put up a video of anything. I’m 42 and I’m wondering is this really life altering information? Be yourself…really…. Congrats on telling someone you’re committed to using Douche-a-saurus ….what’s next a video on “it’s OK to flush the toilet once your finished”, or how about really sticking to your guns when using the phrase “LMFAO”….I feel like the old David who built a brand based business on providing relevant content, with in depth interviews displaying tactics on how to grow your business is starting to slip away. 🙁

    1. David Siteman Garland says:

      Charles – Instead of coming in here with a condescending attitude to a post that has gotten a wonderful response from folks, I’m wondering if your time would be perhaps spent better elsewhere on the Internet?

      1. Charles Kennedy says:

        Hey, you’re the one who said both “share your comments” on the video, and don’t forget the all important advice of “be yourself”. Don’t hate on me for “being myself” in my unapologetic manner and calling a duck a duck. If what you’re really wanting is people just giving you positive feedback only (and kissing your ass), then ask for that. If you want my true comments, then you’re getting it. As a true marketer of content, your not just “giving” content for free, your requesting your fan base to invest their time in your content. I’ve been a fan for a while, but part of what had earned my loyalty was your ability of providing “quality” content. That’s what attracted me to you in the first place. But I keep seeing these weak video’s that seem like you’re winging it in order to fulfill your weekly “two video’s” a week requirement. It’s just filler and it comes across as filler. I would rather just see you either step up your game to the old you, and deliver two quality interviews or just the one your currently doing. I felt like something as rudimentary as “be yourself” is phoning it in. It’s like you opened a fortune cookie and decided to use it as inspiration for a video post. What separates top tier entrepreneurs from the average, is a focus on details and delivering “quality” to their loyal base. This is not quality…it’s more like quantity.

  7. Debbie says:

    I’m a big fan of Mixergy and got to your site after I saw an interview.

    Have to admit that I had to get used to your style; thought you were talking too much and interrupting your guests a lot… BUT… now I’m hooked! Why? Because you are for real! You’re genuine, funny, tell it like it is and super enthusiastic. I learned to appreciate your style because it’s NOT boring.
    Andrew seems to be more serious, so if I want to laugh and learn, I listen to your interviews 🙂 I’m a huge fan of both Mixergy and your site, so every morning I check both to select my interview of the day.

    Great job and thanks for sharing so much with your audience, without any BS.

    If you want fluff … LOL, just LOVE IT!!

    1. David Siteman Garland says:

      Hah that’s funny. I definitely do talk a ton/interrupt. LOL. Andrew and I are great buddies and couldn’t be more different personality wise with interviews. I love his interviews as well.

  8. Pedro Pináta says:

    omg are you talking about me, PEDRO THE FAMOUS INTERNET LAMA ONLINE CELEBRITY?

  9. This is precisely the message I shout from the digi-mountaintops! Conversational copy.

    Whether you’re a gem in person and a bit of a dud in writing or vice versa, it’s that *disconnect* that ultimately leads to disappointment.

    Funny or serious, loud or soft-spoken, a consistently authentic personality wins every time.

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8 Steps to Turning What You Already Know into a Successful Online Course

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