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Are You Creating a Movement?

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by David Garland in David's Blog

How do you create a movement? What the heck is a freaking movement? How do you hit in the words of Malcolm Gladwell "The Tipping Point"The Tipping Point: How Little Things Can Make a Big Difference)? Is there a way of quantifying different milestones?

I was thinking about this question in regards to The Rise To The Top Community (affectionately known as Rise Nation) and your community whatever it may be. In my opinion, the key to creating a successful community involves the following:

1. Strong brand message and killer content: (in the words of Gary Vaynerchuk “you’ve gotta have the chops”). When people view your content, select your services, or however you get your message out, you better have the content or people will click or look away and never come back. 

2. Collaboration: Online communities are all about input for users. How can things be improved? What can change? How can we make it better for YOU. Because the bottom line is it is not about yourself, it is about everyone else having an amazing experience. 

3. Actually listening to people: Not pretend listening (sitting there nodding with no intentions to actually do anything). It may be a strike to your ego, but listen to your viewers, clients, fans. If this doesn’t make sense, reread #2. Be ready to change and and evolve. 

4. Keeping It Simple: The ole KISS philosophy (Keep It Simple Stupid). Not keeping it simple leads to confusion. Confusion leads to people going somewhere else. Trust me, a million crazy ideas pop into my head on an hourly basis, but I’ve learned through the help of my advisors to stick to simplicity, give people what they want, and really listen. These things combined have really helped me, and I hope it can help you as well. 

5. Be Everywhere: Literally and figuratively. Meet people, get out in your real community and virtual community. Tap into the power of social networks and your real life networks. Attend fun events. Find energizing people and share in their energy. Have fun with it! 

Can a movement be quantified? I never thought about this until I heard some tips from Gary Vaynerchuk and my good friend Gill Wagner. Here are some random quantifiable thoughts:

To create a movement, have:

20,000 followers in some shape or form

2,500 unique visitors a day to your website

2,000 Professional Acquaintances (close enough that if you call/email them, they call back)

200 Walking Ambassadors (who spread your brand around) and you must be a Walking Ambassador for at least 200!

20 Adapted Souls. People you help from the goodness of your heard with no monetary gain.

2 Lifetime Mentors. Enough said. 

It all starts with one. Every streak begins at one. It begins with you. Are you ready to create a movement? I’ll tell you one thing. I’m freaking excited for the journey! 

Live Passionately! – David Siteman Garland – The Creative Opportunities Specialist


PS: Make sure to check out our brand new full length online videos of The Rise To The Top on the website. Hope you enjoy them and of course, let me know how they can be improved! For our next show tapings, we will be asking Special Guests user-submitted questions. More details coming soon. 

8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

Unlock the Offer!