Anytime I use the word “jerkface” in a title, you know it is going to be a good one.
So, in the world of Internet marketing and selling online products – like courses, membership sites and other information products – you often end up with two types of sales pages:
- Sales Page #1: The hypey, hype, hype type. Usually grandiose statements, huge promises, little effort promised to get big results, sketchy testimonials from people who don’t appear to even exist (i.e., just a first name). Lots of yellow highlights. Lots of pressure. Ugh. Gross. YES, they might convert (get sales), but at what cost (meaning, simply put, they don’t build trust)?
- Sales Page #2: The “I’m scared to sell you something page” sales page. This is the type of page which maybe just has a product listed and a couple of lines of text. Usually pretty passive text, like “Um. Gee. I mean you could buy my product. Um. I guess. But, only if you really want to. Don’t get mad at me for trying to sell something. Gotta go. Bye.” The problem with these pages…they don’t work.
So, why don’t we learn from something in the middle? A sales page that is ethical and exciting AND converts well…without being a jerky jerk.
In today’s DSG TV, I go over a page that does exactly that. Watch below and let me know in the comments section your thoughts on the sales page and also feel free to link up non-jerky sales pages you love.
I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.
Want to check out the page I’m talking about? Head over to www.therisetothetop.com/video.
Also, as I talked about in today’s video, if you are a mediapreneur and have been hustling to build your audience, dominate your niche and create epic content and are ready to turn your expertise into an online course (just like I did with Create Awesome Interviews) and REALLY start generating some revenue (and help people), make sure to sign up for free at www.therisetothetop.com/courses as I have all kinds of tips, free advice and more on its way to you.