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Non-Jerkface Internet Marketing 101: An Example of a Great, High-Converting Sales Page

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by David Garland in David's Blog

Anytime I use the word “jerkface” in a title, you know it is going to be a good one.

So, in the world of Internet marketing and selling online products – like courses, membership sites and other information products – you often end up with two types of sales pages:

  • Sales Page #1: The hypey, hype, hype type. Usually grandiose statements, huge promises, little effort promised to get big results, sketchy testimonials from people who don’t appear to even exist (i.e., just a first name). Lots of yellow highlights. Lots of pressure. Ugh. Gross. YES, they might convert (get sales), but at what cost (meaning, simply put, they don’t build trust)?
  • Sales Page #2: The “I’m scared to sell you something page” sales page. This is the type of page which maybe just has a product listed and a couple of lines of text. Usually pretty passive text, like “Um. Gee. I mean you could buy my product. Um. I guess. But, only if you really want to. Don’t get mad at me for trying to sell something. Gotta go. Bye.” The problem with these pages…they don’t work.

So, why don’t we learn from something in the middle? A sales page that is ethical and exciting AND converts well…without being a jerky jerk.

In today’s DSG TV, I go over a page that does exactly that. Watch below and let me know in the comments section your thoughts on the sales page and also feel free to link up non-jerky sales pages you love.

[leadplayer_vid id=”513DCB0211491″]

I use RISE partner LeadPlayer for DSG TV, which helps me build my list with video. Check ’em out here.

Want to check out the page I’m talking about? Head over to

Also, as I talked about in today’s video, if you are a mediapreneur and have been hustling to build your audience, dominate your niche and create epic content and are ready to turn your expertise into an online course (just like I did with Create Awesome Interviews) and REALLY start generating some revenue (and help people), make sure to sign up for free at as I have all kinds of tips, free advice and more on its way to you.


  1. Mike Abasov says:

    Why would you waste such a great url slug as /video/ on an affiliate link? 🙁

    1. David Siteman Garland says:

      Because I’m just that awesome 🙂

  2. Barbara says:

    Do you think we are all morons?? Your entire post is just a subterfuge to present us with a poorly disguised affiliate offer. You have lost my trust.

    1. David Siteman Garland says:

      Barbara – I’ve already promoted VTA in the past. I actually forgot I had an affiliate link until the very end of the video. 90% of my videos don’t have an affiliate link. That being said, feel free to unsubscribe 🙂

    2. Mark Ramsey says:

      Actually it wasn’t disguised at all. Doesn’t that take all the “moron” out of it?

    3. Viditrainer says:

      I always find overly critical reactions like these interesting. Why is it seen as such an evil thing to monetize your website? I mean, it’s not often that one can use the word “subterfuge” in a normal sentence, is it? The information you (David) gave in the video was good. You also had a very clear affiliate offer coupled with the information. Why does that invalidate the info?

  3. Interesting Sales Page. Looks really clean indeed.

  4. Alison says:

    Thanks, I found this video very helpful. On this sales page they had a photo of the product ie the cd and book. Can you suggest where I could go to get these designed?

  5. sircaesar says:

    folks, your providing a service, just like every other shop or service you pay for in the real world.. you will get sold its a matter of what and when.. what you need. its nothing wrong with marketing yourself if you have an ethical product or service someone is in need of.. otherwise your jobs would not be paying you, or you would not be in business.

  6. An awesome guide. We are in process of conversion optimization for a weight loss product sales page and your guidelines helped us understand in depth process. Looking forward to get more updates from you. Thanks.

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