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A Fantastic Example Of Social Email Marketing: Flip Video

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by David Garland in David's Blog

Flip Video just gets it.

Besides offering an extremely cool product for consumers, content creators, entrepreneurs, authors, experts, athletes and even big brands, they understand incorporating social media into E-Blasts with the CUSTOMER in mind.

Most E-Blasts/E-Newsletters that I see have started to incorporate social tools into it but it normally looks like this:

“Follow Us On Twitter!”
“Friend Us Up On Facebook!”
“Become A Fan!”

While I applaud those efforts of incorporating social media into the marketing strategy, it leaves a very important question to be answered:

“WHY should I?!”

Or even better:

“What’s in it for me?”

For emerging big brands like Flip Video (or really brands of any shape and size), it is critical to give folks a compelling reason to follow you on Twitter or join your Facebook page.

In this particular blast, by becoming a Facebook Fan you save $15. Now THAT is good reason why you might want to join their page.

I know I joined it. So have 100,000+ other people.

Here are some other ideas they might try:

-Subscribe to their Youtube Channel and get access to some hidden tricks on maximizing The Flip Camera.
-Follow Flip On Twitter for up-to-the minute customer service and to get your Flip Questions answered.

-A random Facebook fan a week gets a free flip cam in return for shooting whatever they like for that week and being able to upload to Flip Cam’s Facebook Page. Then at the end of the year, the 52 videos are voted on and some kind of cool prize is given.

Those are three ideas that popped into my head. What would you do to maximize it even further?

Best part about all of this it is done with only some effort, creativity, genuine caring for the customer and a little bit of a product giveaway. Seems like some great ways you we could all improve our businesses through smarter, faster and cheaper marketing.

How to Launch Your Online Course in Less Than 90 Days

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Grab Your Seat!