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our story



It all started way the back in 2008 (which is approximately 100 years ago in Internet years), by CEO and Founder David Siteman Garland, as a web show (way before the term podcast was popular). Sine then, The Rise To The Top has evolved to become THE one-stop shop for turning your knowledge, passion & expertise into profit.

Since 2008, we have helped over 100,000 people in over 100 countries start and/or grow their business (just check out some of our case studies & success stories).

How do we do that? Is there a magic trick?

While we do don’t pull any rabbits out of a hat, we can help you in a few key ways:

  • Through world class training (including courses, workshops & more)
  • Easy-to-use-software

We pride ourselves on providing our amazing customers with the tools, strategies & programs (as well as first class support) they need to be successful. Whether you are just starting out and looking to get going on the right food, are a seasoned pro looking for the latest and best strategies or somewhere in-between, The Rise To The Top can help you turn your knowledge, passion & expertise into profit.



We are a team of hard workers dedicated to your success (and we are pretty darn cool if we may not say so ourselves 😉

Our core team:

David Siteman Garland, Founder & Advisor

David Siteman Garland is the founder of The Rise To The Top and co-founder of Course Cats and NBD Software.

He now serves as an advisor to The Rise To The Top & Create Awesome Online Courses.

A lifelong entrepreneur, David has been a pioneer in the online media, marketing and entrepreneurial world. He was one of the first podcasters and video podcasters hosting the “The Rise To The Top” interview show (which had over 100,000 weekly viewers). David was an early adapter to the world of online courses and turned it into a successful brand and business beginning in 2009 inspiring and teaching over 5,000 students in 100 companies.

David lives in St. Louis, Missouri with his wife and two kids. He is an extremely passionate slow pitch softball player (and owns and manages a high-level team) and a sports & fitness fanatic. He has been featured in numerous media outlets from Forbes to Inc. Magazine (including #938 on the 2017 Inc. 5000 list of fastest growing privately held companies) and is the author of two books.

Randy Garland, VP & Head of Finance

Randy Garland is the Vice President of The Rise To The Top. It was a dream come true for him to be able to work with and join forces with his son David starting in September of 2012 and it has been a truly amazing experience. Previously for 22 years he was Vice President of Midco Products Inc., a contract packaging and chemical manufacturing company.

He is a life-long St. Louis resident and loves spending time with his wonderful Grandchildren, Aviva and Coby. He enjoys watching sports and particularly, David, when he is competing in his sports.

Favorite thing about helping customers?

“I am all about getting extremely quick responses to customer inquiries and taking care of their needs.Speed and fairness are the key to successful customer service.
I love hearing from customers who can’t believe how incredibly fast we have responded whether it be late in the evening or weekends.”

Eleanore Mann, Operations Manager

Eleanore joined The Rise To The Top team in 2018, and enjoys watching the community and followers of The Rise To The Top grow! She loves being able to work from coffee shops (when some human interaction is required) and from a cozy couch (in PJ’s) when the Midwest winters fall upon us. When not working to ensure that all our customers are taken care of, she is reading books, working out or making sure that her daughter, Teagan, gets to Soccer practice on time!

Favorite Thing About Helping Customers?

“I enjoy getting to answer the questions that customers have and then watching those questions turn into light bulb moments that end up with awesome success stories in my inbox! There is nothing better than watching someone grow from a simple question to a successful business!”

Plus, we bring in access to world class entrepreneurs, trainers, experts and more via our workshops & training through our far-reaching network.


Kari Herrera, Community Manager & Support

Kari joined The Rise To The Top team in 2020 and brings with her a spirit to serve The Rise To The Top community.  She enjoys being a resource to help our customers move forward in their online course creation journey. She is thrilled to see The Rise To The Top community growing and pursuing their passions of sharing their knowledge with the world.

When Kari isn’t answering our customers’ questions she can be found in the kitchen pretending she’s the next Rachel Ray, cheering on her son, Nathaniel at Little League, or being a hair and makeup model for her daughter, Adalyn.

Favorite thing about helping customers?

“I love making our customers happy. They don’t just buy our product and then have to figure it out on their own. They have a support team behind them that genuinely wants them to succeed. Being able to answer their questions, point them in the right direction, and then seeing them move forward in their journey is why I love doing what I do!”

8 Steps to Turning What You Already Know into a Successful Online Course

The 8 step process to the successful with online courses + free gifts for attending!

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