The Rise To The Top Guide To Orchestrating A MASSIVE New Media Tour

So, this past week my book, Smarter, Faster, Cheaper, launched. Perhaps you heard (*wink* *wink* *nudge* *nudge*).

While long-term impact is the goal of the book (a long-term relationship as opposed to a one night stand), having a strong launch week is also important.

To kickstart the first week, I coordinated a new media tour (similar to Seth Godin when he launched Linchpin) which included interviews on blogs/online shows, guest articles/blog posts/videos on other sites, and all kinds of other goodies, including a unique interactive Q&A session on Danny Brown’s awesome blog.

What has been the impact so far of the new media tour and what are some tips for doing your own tour?

While the … Read More »