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upcoming events

February 24, 2010
11:30 am
Lunch & Learn: Marketing To The New Consumer

at Araka, 131 Carondelet Plaza Clayton, MO 63105

more info & rsvp

February 23, 2010
10:15 am
Be Entrepreneurial

at Junior Achievement 17339 N. Outer 40 Road Chesterfield, MO 63005

more info

latest news

Less Than 25 Tickets Remain For Lunch & Learn

Lunch & Learn is on February 24th and already only 25 tickets remain! Fair warning on this one since every year we do events, I get an email from someone saying "You didn't say tickets were running out" and then they sell out.

Would hate for you to be shut out so here is THAT message....

click here to read more

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RISE #26: Seth Godin On What It Takes To Be An Entrepreneur Way Beyond 2010

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Smarter, Faster, Cheaper Entrepreneurship: An Interview With Seth Godin


If there is ever an interview that contains zero fluff, it is this one.

Seth Godin. The man, the myth, the legend. One of the top marketers of all time, one of my top business heroes and a personal mentor to me (whether he knows it or not) was nice enough to take time today to help all of us entrepreneurs.

Seth is not here to give any of us a step-by-step, paint-by-the-numbers road map, but instead to challenge, inspire and offer some absolutely killer ideas on how you can become an indispensable linchpin.

Plus, he has a cool office.

In this interview:


-Seth's views on how the business world is changing and how you can become irreplaceable.

-Are you an entrepreneurs or a freelancer? (My FAVORITE point of the interview).

-His thoughts on building a community.

-Are you working or wasting time?

-Why you should not care how Seth creates/works and instead worry about how you create/work.

-Seth mentions a few people in this video. One of them being Venture Capitalist Fred Wilson.

For more on Seth, of course visit his blog (click on his head) and check out his Internet company Squidoo and try your hand at creating a lens on your favorite subject.

Must Read Books:


Do yourself a favor and pick up all of Seth's books starting with Linchpin (amazon link) which I finished recently on your Kindle. Great views on the relationship of art, entrepreneurship and the changing world.

Here are five other personal favorites of mine written by Seth (amazon links):

1. Tribes

2. Purple Cow

3. Small Is The New Big

4. Free Prize Inside

5. Permission Marketing

How Does This Help You With Your Business?


In the interview, Seth challenges content providers not to simply ask for thoughts in the comments. Our goal has always been to create a community in our comments on RISE so we can all build amazing businesses with each others help and guidance.

Which begs the question: What tidbit from this interview will help you the most with your business?

And Always A Big Thanks To Our Local Presenting Sponsor Making RISE Possible: Johnny Londoff Chevrolet




Just for being a RISE viewer, you get haggle-free, supplier pricing whether you are from St. Louis or anywhere else at Johnny Londoff Chevrolet. A great guy really getting into online marketing and relationship building.
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